Category: Marketing

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by Megan Seamans October 29, 2018

What “Salesforce Native” Means (and why it’s important)

Over 70% of Salesforce customers are using apps created in or acquired through the vast AppExchange marketplace. The question is: are all apps created equal? The answer lies in the difference between apps that are native to the force.com platform and those that are not.

by James Gardikas May 9, 2018

The Salesperson’s Guide to Social Media: Facebook

This article is the third installment in The Sales Person’s Guide to Social Media blog series. For more social selling tips and tricks, read our articles covering Twitter & LinkedIn! Despite a recent run of bad publicity, Facebook still saw it’s monthly active users (MAUs) reach 2.2 billion in Q1 of 2018. What’s more, according

by James Gardikas April 26, 2018

The Salesperson’s Guide to Social Media: Twitter

Modern sales professionals understand that social media is an integral sales tool, and with approximately 330 million monthly active users (MAUs), Twitter has become a haven for prospecting and social selling. But, to optimize your efforts on this fast-paced social network, you must first understand the best practices for success.

by David Leinweber November 13, 2017

Dreamforce AppExchange Keynote Highlights

A breakdown of the Salesforce AppExchange Keynote at Dreamforce 2017.

by David Leinweber November 3, 2017

LevelEleven’s New Partnership with Geopointe

LevelEleven has entered into a formal partnership with Geopointe, a leading geolocation solution that aims to unlock the “where” in CRM data. We are excited to start working closely with Geopointe in 2018 to develop the next generation of Sales Performance Management solutions. How Geopointe Works Geopointe provides field-based sales, marketing and service teams the

by Julie Dunn November 6, 2015

Sales and Marketing Service Level Agreements: 3 Tips

A growing trend for aligning sales and marketing teams in Saas companies is to establish a service level agreement (SLA). We all know an SLA is a contract (in our case, between marketing, sales development reps and account executives) where responsibilities and expectations for a relationship are clearly defined. For the companies creating sales and marketing