A growing trend for aligning sales and marketing teams in Saas companies is to establish a service level agreement (SLA). We all know an SLA is a contract (in our case, between marketing, sales development reps and account executives) where responsibilities and expectations for a relationship are clearly defined. For the companies creating sales and marketing...Read More
If you sponsored Dreamforce this year, you definitely still feel a little like this: via GIPHY While it’s important to get some good rest, it’s equally as vital that you remember this: Dreamforce is really just beginning. Last thing you want to hear, right? But it’s true — we all have a ton of work...Read More
We laughed when we first saw the hot dog stand across from our condo in Clearwater Beach last week. We’d traveled 1,200 miles to get away and landed right across from the only Detroit Coney restaurant in the state of Florida. (Or so the owner told us.) But that laughter quickly turned into a need...Read More
Need to align sales and marketing for greater ROI? Check out this Slideshare presentation, and you’ll learn to do just that in four steps. Seriously. Each idea shared was tested by our team. If you’ve seen additional ideas work for aligning sales and marketing, we’d love to see them in the comments below. You can get...Read More
Say you were keeping a list and checking it twice, where would you put your marketing colleagues? Would you put them firmly on the Naughty side? Or, have your marketers helped you reach your goals, earning a spot on the Nice list, instead? In sales, you rely on marketers to keep the leads flowing in so...Read More
The holiday season is upon us yet again, which means it’s time to figure out this year’s customer appreciation gifts. It’s so easy to stick with the same old ideas, but why not stand out and try something different? Break the cliché this year and think outside the fruitcake with these fun and unique holiday...Read More
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