Category

Marketing
Think you know Twitter? So did I this morning. Then I attended Quicken Loans’ first ever “Family of Companies Social Media Conference,” hosted by Twitter Senior Account Executive Sara Baker this afternoon. And I had some serious aha moments.  In effort toward helping you to do the same, I’ve compiled a list of nine of the interesting...
Read More
It’s not that our business development team doesn’t want to help with marketing initiatives. It’s just they spend their days juggling. They need to call and email and schedule and nurture and manage the seemingly unmanageable amount of activities that come with prospecting at a fast-growing startup. On top of carrying out marketing requests. Don’t...
Read More
The modern business is constantly evaluating new ways of using technology to improve efficiency and drive rapid growth. But so many options are out there and with so many coming from new, unproven companies, it’s critical to know what and who you can really trust. G2 Crowd has rapidly become the trusted source of enterprise software reviews from...
Read More
I’ve spent this week at the ExactTarget Connections Conference in Indianapolis, and it’s been quite an event! They’ve announced some strong products and shared powerful stories about how companies are using Salesforce + ExactTarget Marketing Cloud to grow faster and connect better with customers. While I haven’t heard the actual phrase “sales and marketing alignment” thrown around...
Read More
As marketers, we work hard to drive high quality leads into the sales pipeline so that account teams can take over and close deals. If the business were a baby, well, the baby’s gotta eat or it can’t grow — and we take pride in making sure there is a steady flow of nutrients coming in...
Read More
We all know that going to conferences can be stressful, and making preparations intimidating . With so many variables, from travel arrangements to attending sessions, meeting with clients or just finding time to eat and exercise, you have to be sure to plan for as much as you can, and be prepared to adapt as things happen along the...
Read More
1 2 3 4 5