Depending on the size of your company, aligning sales and marketing can be an endeavor of varying difficulty. The one certainty is that it is an endeavor, and it is difficult. Sometimes very difficult. Big dogs like our own CEO Bob Marsh provide some great insight on approaching this challenge from the executive perspective [see: “The CMO’s...Read More
When our development team set off to spend a week in Tawas, Michigan, in a cabin surrounded by nothing but natural beauty on all sides, it may have seemed as though it made as much sense as a Bash command on a Cascading Style Sheet (little dev joke, ha!). But in reality, this was a great opportunity for...Read More
In an age of information, it’s harder everyday to get buyers’ attention, and the sales process is starting later than ever before. According to Corporate Executive Board, 60% of the buying process is happening before a buyer even talks to a salesperson. This is driving significant investments in marketing staff and software tools to optimize...Read More
“Techweek is where entrepreneurs and tech tycoons alike meet for a week long celebration of all things tech. Our approach is to bring together an entire tech community under a BIG TENT and then shine a global SPOTLIGHT on the ecosystem.” -(techweek.com/detroit) Why Detroit?? Needless to say, it’s a pretty exciting time here in...Read More
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