Crankin' it up since 2012

We are LevelEleven

We launched in late 2012 as a sales gamification app and then found out our customers needed a heck of a lot more. So we let their greatest sales pain points evolve into an entire performance platform. But it’s not just about the technology. We’re passionate about teaching you the strategy that goes with it, too -- what it takes to build a culture of performance. So we spend our days researching and educating the modern sales team. And we’re proud to do it all from the heart of Detroit.


LevelEleven founded in Detroit, MI


Happy clients and growing


Dedicated employees and growing


Hats currently in the crazy hat box


Team members would refer someone to work here


Team members see themselves working here for the long haul


Won "Game Changer" award at Google Demo Day


Stars on the Salesforce AppExchange


Stars on G2 Crowd


Downloads of our thought leadership content for sales leaders

Behind the scenes

We're a down-to-earth crew that knows how to get stuff done and keep each other laughing. And we prioritize both.

Want to work with our amazing team?

see our job openings

Our investors

The Ascent Group

The Ascent Group is a technology investment firm based in Detroit. The principals invest their time and capital in software and technology companies with established customer bases, recurring revenue streams, and substantial growth potential. The firm was founded in 2016 by Larry Leinweber and David Leinweber. Prior to Ascent, Larry founded New World Systems, a public sector software company with $130M+ in revenue and 500+ employees. Ascent is the majority investor in LevelEleven. To learn more, click here.

Detroit Venture Partners

Detroit Venture Partners is a venture capital firm that invests in seed and early-stage technology companies with a strong emphasis on Detroit-based startups. It provides hands-on coaching, mentorship, support and resources to help drive growth and success. The firm was founded in 2010 by Josh Linkner, Dan Gilbert and Brian Hermelin. To learn more, click here. is the enterprise cloud computing leader; in fact, it’s the world’s largest provider of customer relationship management (CRM) software. Salesforce’s social and mobile cloud technologies — including its flagship sales and CRM applications — help companies connect with customers, partners and employees in entirely new ways. To learn more, click here.

Our Values

Most people rank things on a scale of 1 – 10. At LevelEleven, we’re not only about going past that and up to 11 when it comes to your sales performance, but also when it comes to our own team and what we stand for.

What do we stand for?
So glad you asked. We "GOTO11."
Green Thumbs

Getting in the weeds, action beats ideas.


Be clear in what you mean. Goals & performance are front and center.

Two Ears & One Mouth

Use them in proportion! Be humble, ask questions and don’t talk too much.

One Life

One happy, healthy lifestyle — not work/life balance.


Striving for more, make things just a little bit better.

Awards and Recognition

  • Selected by Google to represent Detroit at Google Demo Day 2015
  • "Game Changer Award" recipient at Google Demo Day 2015
G2 Crowd
  • Best of 2014: Highest Rated Satisfaction (Mid-Size Business)
  • Best of 2014: Highest Rated Satisfaction (Enterprise Business)
  • Best of 2014: Highest Rated Support
  • Best of 2014: Highest Rated Ease of Setup
  • Best of 2014: Highest Rated Ease of Doing Business With
  • One of the Top 8 Apps to Help Your Sales Soar
  • Bob Marsh, LevelEleven CEO, named to "Techweek 100 2015"
  • 50 Best Companies to Sell For of 2013
  • 50 Best Companies to Sell For of 2014
  • 50 Best Companies to Sell For of 2016
  • Named as one of "The Top New Companies That Will Dominate Salesforce’s Dreamforce"
Stevie Awards
  • Gold Stevie for Sales & Customer Service “Incentive Management Solution"

In the News

Utilizing Sports Tickets – Employee Rewards
January 18, 2017 LinkedIn Blog

As a salesperson, I’m always interacting with my current clients to ensure they are properly utilizing their tickets or suites properly along with sharing with them ideas other clients are using to

Read More
15 Inexpensive but Effective Ways to Motivate Salespeople
January 6, 2017 HubSpot Blog

From SPIFFs and President’s Club to new tech gear and all-expenses-paid vacations, sales leaders have many options for motivating their teams. But most of these options are fairly pricey. Individual reps are

Read More

Current Events