We're changing the way teams sell, service, and perform.

We are LevelEleven

LevelEleven is proud to be part of Ascent Cloud. LevelEleven launched in late 2012 as a sales gamification app and then found out our customers needed a heck of a lot more. So we let their greatest sales pain points evolve into an entire suite of performance products to motivate, engage, and coach the behaviors that drive results.

At Ascent Cloud, we leverage our industry-leading products to drive productivity with geolocation (Geopointe) and performance management (LevelEleven), and provide end-to-end solutions to our customers. We’re passionate about teaching you the strategy that goes with our products, too -- what it takes to build a culture of performance. So we spend our days researching, educating, and providing great solutions to our customers.


LevelEleven founded in Detroit, MI


Happy clients and growing


Team members would refer someone to work here


Won "Game Changer" award at Google Demo Day


Featured at Dreamforce Sales Cloud Keynote


Stars on the Salesforce AppExchange


Best of Detroit Award Winner


G2 Crowd Winter Leader in Sales Performance Management

Want to to help us build a great company?

We're always looking for talented people who can help us grow.

Our investors

The Ascent Group

The Ascent Group is a technology investment firm based in Detroit. The principals invest their time and capital in software and technology companies with established customer bases, recurring revenue streams, and substantial growth potential. The firm was founded in 2016 by Larry Leinweber and David Leinweber. Prior to Ascent, Larry founded New World Systems, a public sector software company with $130M+ in revenue and 500+ employees. Ascent is the majority investor in LevelEleven. To learn more, click here.

Detroit Venture Partners

Detroit Venture Partners is a venture capital firm that invests in seed and early-stage technology companies with a strong emphasis on Detroit-based startups. It provides hands-on coaching, mentorship, support and resources to help drive growth and success. The firm was founded in 2010 by Josh Linkner, Dan Gilbert and Brian Hermelin. To learn more, click here.


Salesforce.com is the enterprise cloud computing leader; in fact, it’s the world’s largest provider of customer relationship management (CRM) software. Salesforce’s social and mobile cloud technologies — including its flagship sales and CRM applications — help companies connect with customers, partners and employees in entirely new ways. To learn more, click here.

Our Values

Most people rank things on a scale of 1 - 10. At LevelEleven, we go beyond the normal scale and crank it up to 11 when it comes to our customer’s performance and the performance of our teams. This is what we stand for.

What do we stand for?
So glad you asked. We "GOTO11."

We are genuine in our passion and commitment to our customers and employees.


Be clear in what you mean. Transparent goals and performance.


Our customers trust us and we trust each other to do what is right for our customers and the company.


Be accountable. Everyone plays a part in our success.


Strive for more. Make things just a little better every day.