According to HubSpot, “Sales and marketing are two business functions within an organization — they both impact lead generation and revenue. The term, sales, refers to all activities that lead to the selling of goods and services. And marketing is the process of getting people interested in the goods and services being sold.” Although both...Read More
There are 5 stages of technology adoption that have proven true for most new emerging technology. Innovators make up 2.5% of the population. They’re willing to take risks and are the first to adopt new technologies. Early Adopters make up 13.5% of the population. They’re not at the forefront of innovation, but they’re not far...Read More
If you’re in sales, asking questions is a large part of your daily duties. Questions are arguably the most important tool in a salesperson’s arsenal. Asking questions in the right way can compel a prospect to act, open their mind to new possibilities, and even secure buy-in for the next step in the sales cycle....Read More
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