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September 24, 2014
I’ve spent this week at the ExactTarget Connections Conference in Indianapolis, and it’s been quite an event! They’ve announced some strong products and shared powerful stories about how companies are using Salesforce + ExactTarget Marketing Cloud to grow faster and connect better with customers. While I haven’t heard the actual phrase “sales and marketing alignment” thrown around...
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As marketers, we work hard to drive high quality leads into the sales pipeline so that account teams can take over and close deals. If the business were a baby, well, the baby’s gotta eat or it can’t grow — and we take pride in making sure there is a steady flow of nutrients coming in...
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