Category

Marketing
There’s software for almost anything these days. Literally. Even toothbrushes are connected. And most of this new software exists to bring you value in some way. Overwhelming, right? How in the heck are you supposed to decide what kinds of software actually deserve your investment? Our new eBook can help. Well, at least when it comes...
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The working relationship between sales and marketing is sometimes like a knock-down-drag-out bout, with both sides sticking closely to their corners, challenged to find a productive common ground. Fortunately today, with the help of advancements in motivational tools, the goal of aligning these two rivals into one unified and productive sales force is well within reach. So how do you do it? Where do...
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We all know that we live in a world of connectivity. All connected. All the time. Old news. When it comes to motivating sales and marketing teams, we’re all looking for ways to build on that technology that connects us, asking questions like: What’s the hottest incentive? What kinds of software solutions can motivate sales and/or marketing?...
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A recent Marketo study shared that companies with strong sales and marketing alignment are 67% better at closing deals and extract 280% more from marketing. Easier said than done, right? Not necessarily. There are a few simple solutions you can use to begin closing that sales and marketing gap. Catch four of them in our new eBook: “How to...
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Depending on the size of your company, aligning sales and marketing can be an endeavor of varying difficulty. The one certainty is that it is an endeavor, and it is difficult. Sometimes very difficult. Big dogs like our own CEO Bob Marsh provide some great insight on approaching this challenge from the executive perspective [see: “The CMO’s...
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In an age of information, it’s harder everyday to get buyers’ attention, and the sales process is starting later than ever before. According to Corporate Executive Board, 60% of the buying process is happening before a buyer even talks to a salesperson. This is driving significant investments in marketing staff and software tools to optimize...
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