Wouldn’t it be nice if sales and marketing teams worked together like a well-oiled, revenue generating machine? Really, this has always been the goal of each, comprising the lifeblood of any business — but it’s rarely as simple as it seems. The alignment challenge for sales and marketing teams changed immensely with the onset of the internet and...Read More
Miss last week’s “Sales & Marketing Alignment: Critical Challenge, Simple Solution” webinar? You can now get a 15-minute recap. In the video, LevelEleven CEO Bob Marsh discusses: The sales and marketing alignment challenge Why it exists One solution, and what happened when three companies implemented it Here’s a glimpse at what he shares on the “why it exists”...Read More
With the rise of big data, as well as an expanding array of tools and the constantly shifting expectations of modern customers, the nature of the CMO (or VP of Marketing) position has changed rapidly in recent years — from a role primarily championing creativity to one requiring robust analytical and strategic skills, as well....Read More
Critical Challenge, Simple Solution. In a perfect world, sales and marketing teams would be working together like a well-oiled machine, leading customers from one end of their buying journey to the other seamlessly and with a singular voice and purpose. In the real world, it doesn’t always work out this way, and companies are paying...Read More
Whether his business card reads Sales Representative, VP of Sales, CEO or anything else for that matter, there’s one title that trumps them all: Dad. Dads are awesome. They’re selfless, hard-working guys that give their family their very best day in and day out. They could be rock-star salesmen by day and all-star dads by...Read More
Summer is typically the time of year that sales reps mentally check out and performance lags behind. Most people are like… …and as a result, performance may be, well, slightly lacking. Don’t get us wrong, we love some good R&R as much as the next guy, but we also think summer can be a great time for a sales team...Read More
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