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Sales
I’ve spent this week at the ExactTarget Connections Conference in Indianapolis, and it’s been quite an event! They’ve announced some strong products and shared powerful stories about how companies are using Salesforce + ExactTarget Marketing Cloud to grow faster and connect better with customers. While I haven’t heard the actual phrase “sales and marketing alignment” thrown around...
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As marketers, we work hard to drive high quality leads into the sales pipeline so that account teams can take over and close deals. If the business were a baby, well, the baby’s gotta eat or it can’t grow — and we take pride in making sure there is a steady flow of nutrients coming in...
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A typical sales contest usually lasts about a month, maybe a quarter for a longer one. And while these longer contests are important to drive your team to hit or exceed their numbers, due to the length, team members can become disengaged or lack motivation as the contest wears on. This is especially true if the contest leader is so...
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[Bob Marsh is the Founder & CEO of LevelEleven]  According to research from sales expert CSO Insights, salespeople spend only 37% of their time actually selling and interacting with customers. While that number seems alarming, it makes sense when you consider their other tasks – pre-call planning, account research, prospecting to secure meetings, training, internal meetings...
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There’s no substitute for getting face time with customers or potential customers, which means, when companies invest in hosting or attending a major event, making the most of it is an absolute must. Interactive Intelligence knew this to be true. A leading provider of call center technologies and software solutions, the company hosts a global conference every year...
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Wouldn’t it be nice if sales and marketing teams worked together like a well-oiled, revenue generating machine? Really, this has always been the goal of each, comprising the lifeblood of any business — but it’s rarely as simple as it seems. The alignment challenge for sales and marketing teams changed immensely with the onset of the internet and...
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