Tag: Sales & Marketing Alignment

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by James Gardikas May 9, 2018

The Salesperson’s Guide to Social Media: Facebook

This article is the third installment in The Sales Person’s Guide to Social Media blog series. For more social selling tips and tricks, read our articles covering Twitter & LinkedIn! Despite a recent run of bad publicity, Facebook still saw it’s monthly active users (MAUs) reach 2.2 billion in Q1 of 2018. What’s more, according

by James Gardikas April 26, 2018

The Salesperson’s Guide to Social Media: Twitter

Modern sales professionals understand that social media is an integral sales tool, and with approximately 330 million monthly active users (MAUs), Twitter has become a haven for prospecting and social selling. But, to optimize your efforts on this fast-paced social network, you must first understand the best practices for success.

by James Gardikas April 12, 2018

The Salesperson’s Guide to Social Media: LinkedIn

If you’re looking to create a LinkedIn presence that generates new leads and enhances current relationships, here’s how to optimize your efforts.

by Julie Dunn September 23, 2016

How Sales Activity Management Systems Align Sales And Marketing

Modern sales teams are more aligned with their marketing departments than their predecessors. But some organizations still struggle to make the transition. The sales and marketing teams have the same goal – bring in new customers – but they aren’t working in tandem. A sales activity management system allows sales and marketing to align on

by Patrick Wolf August 17, 2016

5 Sales KPI’s for Sales & Marketing Alignment

Finding the right sales KPI’s to use for sales and marketing alignment can be tricky. The B2B sales funnel has changed dramatically, as both the the solutions offered by companies and the buyer’s journey have evolved to be much more complex. Marketing used to simply own the top of the funnel, but this shift has

by Julie Dunn November 6, 2015

Sales and Marketing Service Level Agreements: 3 Tips

A growing trend for aligning sales and marketing teams in Saas companies is to establish a service level agreement (SLA). We all know an SLA is a contract (in our case, between marketing, sales development reps and account executives) where responsibilities and expectations for a relationship are clearly defined. For the companies creating sales and marketing