This article is the third installment in The Sales Person’s Guide to Social Media blog series. For more social selling tips and tricks, read our articles covering Twitter & LinkedIn! Despite a recent run of bad publicity, Facebook still saw it’s monthly active users (MAUs) reach 2.2 billion in Q1 of 2018. What’s more, according...Read More
Modern sales teams are more aligned with their marketing departments than their predecessors. But some organizations still struggle to make the transition. The sales and marketing teams have the same goal – bring in new customers – but they aren’t working in tandem. A sales activity management system allows sales and marketing to align on...Read More
Finding the right sales KPI’s to use for sales and marketing alignment can be tricky. The B2B sales funnel has changed dramatically, as both the the solutions offered by companies and the buyer’s journey have evolved to be much more complex. Marketing used to simply own the top of the funnel, but this shift has...Read More
A growing trend for aligning sales and marketing teams in Saas companies is to establish a service level agreement (SLA). We all know an SLA is a contract (in our case, between marketing, sales development reps and account executives) where responsibilities and expectations for a relationship are clearly defined. For the companies creating sales and marketing...Read More
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