Need to align sales and marketing for greater ROI? Check out this Slideshare presentation, and you’ll learn to do just that in four steps. Seriously. Each idea shared was tested by our team. If you’ve seen additional ideas work for aligning sales and marketing, we’d love to see them in the comments below. You can get...Read More
When a company is seeking to get their sales team more focused on the right sales KPIs to increase sales, it begs the question: What sales KPIs are the right ones for them to focus on? Closing sales is the obvious one, but it’s a lagging indicator that results from the collective actions leading up to the sale...Read More
Say you were keeping a list and checking it twice, where would you put your marketing colleagues? Would you put them firmly on the Naughty side? Or, have your marketers helped you reach your goals, earning a spot on the Nice list, instead? In sales, you rely on marketers to keep the leads flowing in so...Read More
It’s not that our business development team doesn’t want to help with marketing initiatives. It’s just they spend their days juggling. They need to call and email and schedule and nurture and manage the seemingly unmanageable amount of activities that come with prospecting at a fast-growing startup. On top of carrying out marketing requests. Don’t...Read More
As marketers, we work hard to drive high quality leads into the sales pipeline so that account teams can take over and close deals. If the business were a baby, well, the baby’s gotta eat or it can’t grow — and we take pride in making sure there is a steady flow of nutrients coming in...Read More
There’s no substitute for getting face time with customers or potential customers, which means, when companies invest in hosting or attending a major event, making the most of it is an absolute must. Interactive Intelligence knew this to be true. A leading provider of call center technologies and software solutions, the company hosts a global conference every year...Read More
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