It’s often said that consumers are emotional, and plenty of literature exists in the B2C world about the importance of appealing to buyer emotions. However, B2B buyers are typically left out of the conversation. The thing is, B2B buyers are just as emotion-oriented as consumers. In fact, B2B purchase decisions are more emotional because careers...Read More
According to HubSpot, “Sales and marketing are two business functions within an organization — they both impact lead generation and revenue. The term, sales, refers to all activities that lead to the selling of goods and services. And marketing is the process of getting people interested in the goods and services being sold.” Although both...Read More
If you’re in sales, asking questions is a large part of your daily duties. Questions are arguably the most important tool in a salesperson’s arsenal. Asking questions in the right way can compel a prospect to act, open their mind to new possibilities, and even secure buy-in for the next step in the sales cycle....Read More
We’ve said it before and we’ll say it again, coaching is crucial to success in sales. According to CSO Insights’ Sales Enablement Report, “Sales coaching is a leadership skill that develops each salesperson’s full potential [by] facilitating conversations with their team members that allow them to discover areas for improvement and possibilities to break through...Read More
A popular movie was released in 2005 called The Sisterhood of the Traveling Pants, which told the magical tale of a pair of jeans that fit everyone in a group of four friends, all with different body types. Although this $40 million-grossing movie was massively popular, the idea of “one size fits all” is not...Read More
Attention spans may be shorter these days, but that’s not a valid reason why you can’t keep your prospects’ attention. The real problem? They don’t have the willingness to give you their time or energy. Simply put, you haven’t yet “caught” their attention. This doesn’t mean that it’s time to move on to other prospects...Read More
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