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Gamification
In a recent SellingPower post, LevelEleven CEO Bob Marsh discusses sales gamification. He admits: “Buzzword or not, falling into a trendy category has its advantages.” It’s gotten LevelEleven some great exposure and attention. But then Bob reveals the other side of it: “On the other end of the spectrum, though, we battled misconception after misconception as we worked...
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Sales gamification. Social selling. Each has become a buzzword. Each gets attention in publications, at conferences and by business leaders. But what happens when you combine the two, so that each becomes both? We at the Sales Benchmark Index worked with one of our clients to find out. The competition: We started by running a...
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I recently spoke at the New York Salesforce.com User Group around the topic of sales gamification. Folks in sales seem to like this concept in general, but often hesitate a bit because they’re not quite sure what it means. Plus, many have heard about the Gartner study that 80% of gamification initiatives will fail. I’ve...
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Do you look at sales gamification as a new thing? If that’s a yes, take a closer look. LevelEleven CEO Bob Marsh explained why in a recent interview with Adam Metz, author of the sales/CRM bestseller “The Social Customer.”  Here’s what he had to say: “I feel like a lot of what we’re doing for clients and...
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One of the exciting parts of leading the growth of a new business category is the innovative ideas the market creates that we never expected. When we launched LevelEleven, it was very much about taking the oldest sales motivation trick in the book – the sales contest – and making it more impactful with real-time...
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We at LevelEleven are not entirely fond of being attached to a word like gamification. In fact, our CEO Bob Marsh wrote an Inc. post that published today, declaring: “I’ll be the first to admit that ‘gamification’ sounds gimmicky, and frankly I’m not a fan of the term.” Bob takes this stance because he understands the...
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