Certain challenges come with selling to executives. These prospects can be difficult to reach and tend to pack their schedules well in advance. The good news? Finding out early in the outreach process both who you’re dealing with and what their preferences are can help to optimize prospecting attempts with these folks. In other words, if you figure...Read More
During the winter holiday season, “It’s a Wonderful Life” airs frequently on major and local TV stations. In case you haven’t seen it, here’s a synopsis [Warning: There are spoiler alerts]: From childhood until adulthood, the movie follows George Bailey, who dreams of leaving the small town of Bedford Falls to see the world. Through a series of...Read More
Growing up as an athlete, I have lived and breathed competition my whole life. There is nothing like testing your skills with the skills of your peers – especially when there is a scoreboard displaying your effectiveness, good or bad, at all times. However, as time went on I realized that there was no way for me to make...Read More
Being fresh out of Syracuse University (Go Orange!), I wasn’t sure what to expect when I took on the role of business development manager for LevelEleven. But once I joined the team, I quickly found where my greatest challenge would be: Cold calling. I basically get 30-second windows to capture prospects’ attention, gain their trust and pitch...Read More
Appreciation is an essential human need. People want to be acknowledged for the work that they do, as it instills a sense of value and security. These feelings will motivate your sales team to continuously put their best foot forward and work harder. In other words, appreciation expressed through sales recognition can be your most powerful...Read More
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