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Sales Strategy
Looking back at our predictions for the sales performance management space Despite how unpredictable 2020 was, patterns and trends did emerge from the chaos. We recorded those predictions in this blog post at the end of the year, giving our best guesses as to how 2021 would look for the sales performance management space. We...
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It’s often said that consumers are emotional, and plenty of literature exists in the B2C world about the importance of appealing to buyer emotions. However, B2B buyers are typically left out of the conversation. The thing is, B2B buyers are just as emotion-oriented as consumers. In fact, B2B purchase decisions are more emotional because careers...
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LevelEleven’s resident experts take a look ahead at the Sales Performance Management space Continuing our efforts to help you prepare for 2021 as this year comes to a close, we’ve been reflecting on the past year and what it could mean for the future. We sat down with some of our resident experts in the...
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Anyone who builds a product or service knows that they will, at some point, have to sell it. But many startups hyper-focus on marketing and product development strategies, while paying little attention to sales. This can be a costly mistake. A sales strategy – unlike one for marketing or product – narrows your focus on...
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