I’ve been talking with marketers and sales managers for years about the concept of gamification, sales contests, and competitions and a common question is, “Will this drive a short lived spike in activity, or will it have a lasting impact on our business?” When it comes to the world of sales, many incentive competitions are...
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I recently wrote a blog article where one of the points was how sales contests and gamification can improve adoption of Salesforce.com. Since the sales competition leaderboard reports on on pre-defined actions in your sales CRM system, it requires that the sales team log things correctly to participate. Plus, it can make work more fun!...
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