Sponsoring Dreamforce is like running a marathon. You start planning months ahead of time. You dedicate an enormous amount of time, energy and resources just to make sure everything goes according to plan. As a Dreamforce sponsor, your list of pre-conference tasks consumes you. Things go awry. You fix them. They go awry again. By...Read More
We know Salesforce is one of your top CRM tools, so we want to keep you updated on the technology you use every day. Stay in the know with our Sales Leader Brief series. Salesforce recently announced an artificial intelligence integration across its entire Cloud platform. Salesforce Einstein will enable AI capabilities in fields, objects,...Read More
Sales activities are the only controllable metrics we have. Sure, we influence results metrics like revenue and market share by performing specific activities. But we cannot directly affect them. If sales leaders could control business results, then teams would hit quota every single quarter for the rest of time. That’s why there’s a major shift...Read More
Whether you’re a Dreamforce newbie or a vet, you can never really prepare yourself for what’s to come. The conference presents a whirlwind of innovation, networking and technology – not to mention the unbelievable keynotes, speaker sessions and exhibitors. But this annual Salesforce event isn’t a cakewalk. In addition to the 150,000 registrants, the event...Read More
We know Salesforce is one of your top CRM tools, so we want to keep you updated on the technology you use every day. Stay in the know with our Sales Leader Brief series. This month, Salesforce unveiled a new framework for more personalized customer experiences: Salesforce Lightning Bolt. Remember Lightning Templates for Community Cloud?...Read More
Modern sales teams are more aligned with their marketing departments than their predecessors. But some organizations still struggle to make the transition. The sales and marketing teams have the same goal – bring in new customers – but they aren’t working in tandem. A sales activity management system allows sales and marketing to align on...Read More
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