A recent Marketo study shared that companies with strong sales and marketing alignment are 67% better at closing deals and extract 280% more from marketing. Easier said than done, right? Not necessarily. There are a few simple solutions you can use to begin closing that sales and marketing gap. Catch four of them in our new eBook: “How to...Read More
Depending on the size of your company, aligning sales and marketing can be an endeavor of varying difficulty. The one certainty is that it is an endeavor, and it is difficult. Sometimes very difficult. Big dogs like our own CEO Bob Marsh provide some great insight on approaching this challenge from the executive perspective [see: “The CMO’s...Read More
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