Tag: sales and marketing

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by Megan Seamans May 29, 2019

How to Align Your Sales and Marketing Teams to Close More Deals

Lack of cross-functional communication between sales and marketing will leave all parties feeling frustrated. No marketer wants to spend time making content that won’t be used, and no sales rep want to sift through a mound of irrelevant content while trying to add value for a prospect. Aligning these two functions is a companies best hope for success.