As a customer success manager at LevelEleven, my job revolves around helping VP’s of Sales and Marketing successfully improve their teams’ performance. Part of that, comes from helping them with the strategy needed to run powerful, automated sales contests. And in doing that, there are four mistakes I constantly see. Are you making any of these sales contest...Read More
The holiday season is upon us yet again, which means it’s time to figure out this year’s customer appreciation gifts. It’s so easy to stick with the same old ideas, but why not stand out and try something different? Break the cliché this year and think outside the fruitcake with these fun and unique holiday...Read More
We’ve been fortunate at LevelEleven in driving very rapid early stage growth, and as a result, I am often asked what we’ve done to make that happen. As some background, we started in October of 2012 and in 24-months have secured a couple hundred customers (all paying), are around $2M in ARR, have negative churn,...Read More
When companies purchase CRM systems like salesforce.com, they are investing in the idea that if they can just measure what’s happening in the marketing and sales process, they can motivate what matters. They could: Create alignment to their growth plans. Quotas go up every year, but that doesn’t mean marketing spend and staffing does too. Leaders need...Read More
Sales leaders in industries with long sales cycles are oftentimes plagued with dramatic swings in forecasts, months in between progressing sales stages and sizable competitors. Here are a couple of sales contest ideas to address each of these challenges and help break up that sales cycle, optimizing key points along the way. 1. Forecast Swings Do you...Read More
[Brendan Hartt is an Account Executive at LevelEleven] In today’s world, the amount of “things” available to distract your sales team is pretty staggering. Think of it: Between their need to check emails, make conference calls, review HootSuite streams, share content on LinkedIn…or take a Snapchat of a guy walking down the street with an exceptional mullet when the timing’s...Read More
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