We know Salesforce is one of your top CRM tools, so we want to keep you updated on the technology you use every day. Stay in the know with our Sales Leader Brief series. This month, Salesforce unveiled a new framework for more personalized customer experiences: Salesforce Lightning Bolt. Remember Lightning Templates for Community Cloud? Salesforce took it up a...read more
Modern sales teams are more aligned with their marketing departments than their predecessors. But some organizations still struggle to make the transition. The sales and marketing teams have the same goal – bring in new customers – but they aren’t working in tandem. A sales activity management system allows sales and marketing to align on what matters most: their day-to-day...read more
“How do you know you’re measuring the right sales metrics?” That’s a question from our Modern Sales Leader Roadshow. And it’s a good one. Each sales leader presenting during that session shared their experience solving this puzzle. Moderated by LevelEleven CEO Bob Marsh, the panel featured: Richard Dresden, Executive Vice President of Sales, Mattersight David Kerr, Chief Operating Officer, Octiv...read more
As the head of sales, you are responsible for your team’s sales strategy to bring in revenue post-Dreamforce. In order to make that happen, you need to build a plan that includes attainable sales goals and a bullet-proof execution plan. In my former life at Salesforce on the partner marketing team, I advised B2B tech providers on how to...read more
We know Salesforce is one of your top CRM tools, so we want to keep you updated on the technology you use every day. Stay in the know with our Sales Leader Brief series. In early September, Salesforce announced additions to its Wave Analytics Portfolio. To extend the functionality of Wave Analytics Cloud, Salesforce unveiled apps for sales and marketing...read more
The Salesforce app ecosystem has a growing footprint in the global economy. In mid-September, the number of times AppExchange apps installed exceeded 4 million. And according to a Salesforce internal partner survey, 88% of Fortune 100 companies have at least one Salesforce app, while 65 percent of all customers have multiple apps. A new study from the IDC looked at...read more
For those heading to Dreamforce this year, we wish you luck. Of course, you’ll need more than just luck. Dreamforce is a whirlwind of keynotes, educational sessions, impressive exhibits and more. To help prepare you for this massive event, we asked our clients, partners and team members for their most vital pieces of Dreamforce advice. This is what they told...read more
If the only type of sales metrics you think matter are on a CRM report, you’re dead wrong. Those sales metrics only tell you what has already happened. But sales metrics serve many purposes: They show you what your reps are doing, how well they’re doing, what their pipeline looks like and the results that come from sales activities. Sales...read more
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