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In early September, Salesforce announced additions to its Wave Analytics Portfolio.
To extend the functionality of Wave Analytics Cloud, Salesforce unveiled apps for sales and marketing roles, as well as various industrial uses. The announcement included some independent software vendors in the ecosystem.
Here’s what every sales leader should know about the updates.
Sales Leader Highlights of Expanded Wave Analytics Applications
- Sales Reps: With a series of clicks, reps can easily combine data from multiple external sources to gain a comprehensive view of their business using Wave Dataset Designer.
- Admins: Using Wave Dashboard Designer, admins can create a dashboard for each sales role with apps that are suited to their specific needs.
How the apps extend functionality for other departments and industries.
- Marketing: Insight into campaign effectiveness helps generate alignment between sales and marketing. Connected to Salesforce, the Wave for B2B Marketing app equips marketers with the vital information they need to drive more ROI from their campaigns, including lead volume, conversion rates and pipeline velocity. The app works with third-party providers like Google Analytics.
- Healthcare: Health and social care workers can optimize post-hospital care needs for patients with ehCOS Wave Analytics. The application gathers siloed information so that professionals gain a full view from hospital discharge to care at home – or in a care facility – and reduce bed-blocking.
- Retail: Point-of-sale reporting and prescriptive analytics help prevent inventory loss. With ThinkLP Loss Prevention Analytics, retailers can analyze big data to create alerts, flag suspicious activities and recover inventory from loss events.
- Service Centers: Streamline service systems and flows with Vlocity Clickstream Analytics. The app allows contact center managers to identify trends at a process level with metrics on step times, call-out times and process outcomes, and then improve performance issues.
- Finance: With Wave for Financial Services Cloud, advisors can take a “multidimensional approach” to analyzing client data for better opportunity identification and time prioritization. Read our full recap here.
Wave apps for sales and service start at $75 per user, per month. Wave for B2B Marketing and Wave for Financial Services Cloud are expected to be generally available this fall. Wave apps from ISVs are on the Salesforce AppExchange.