Leveraging Competition: How Palace Sports & Entertainment Motivates Their Sales Teams [Video]

Back in May, we hosted a meet up with some top companies in Michigan, who discussed some of the innovative and impactful ways they’ve leveraged competition and sales gamification in their organizations to drive impactful — and in some cases — off the charts returns on their efforts.

Today, we wanted to share with you a great presentation from this same event by Brad Lott, Senior Vice President of Corporate Sales for Palace Sports & Entertainment. If you’re unfamiliar with Palace Sports & Entertainment, you’ve likely seen their work. The company heads up ticket sales and promotions for the NBA’s Detroit Pistons, while also operating premier music venues in Michigan, including DTE Energy Music Theatre, Meadowbrook Music Festival and the Palace of Auburn Hills (when the Pistons aren’t playing).

In his presentation (which you can watch below), Brad pulls back the curtain on how the Palace team works and how they leverage competition to drive some incredible results, including one competition that resulted in $500K in sales in only 6 weeks (for more, read the case study).

Thanks to Brad and the Palace Team for sharing some valuable information — check it out for yourself!

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