We know Salesforce is one of your top CRM tools, so we want to keep you updated on the technology you use every day. Stay in the know with our Sales Leader Brief series.
In late September, Salesforce and Cisco unveiled three integrations that increase the efficiency of collaboration, IoT and customer service. The two companies teamed up to allow the elements of their platforms to work in tandem.
Customers will need both a Salesforce license and a Cisco Spark and/or WebEx license to access the new integration. Here’s our sales leader brief of the news.
Sales leader highlights of the Salesforce-Cisco partnership
- To optimize real-time collaboration, the Salesforce Lightning framework will integrate Cisco Spark and WebEx into Sales Cloud and Service Cloud. Joint customers can use chat, video and voice without leaving Salesforce or installing a plug-in.
- For IoT services, Cisco Jasper and Salesforce IoT Cloud will integrate to seamlessly share data and insights. Cisco Jasper, an IoT platform, enables management and automation of Iot service and solution lifecycles. The Salesforce IoT Cloud connects IoT events with Salesforce to unveil insights about connected devices. For instance, the integration will allow Cisco Jasper to pass data to the Salesforce IoT Cloud, where customers can build business logic.
- Cell center managers can increase the efficiency of their customer service with integrations between Cisco’s Unified Contact Center Enterprise and Salesforce Service Cloud. Users benefit from Cisco’s intelligent contact routing, call treatment and network-to-desktop computer telephone integration, as well as the 360-degree view of customers from Salesforce.
Collaboration and IoT integrations are slated to be complete in 2017, at which time pricing will also be announced. Customer service integrations are currently available through the AppExchange.
