Everyone loves to tell you what to do with your sales metrics.
It’s not always effective. Sales metrics must be very specific to their host organizations. There’s no guarantee that what works for one team will also work for another.
It’s not all bad, though. There’s a lot of good research and data surrounding sales metrics, and many experts have put together helpful resources for all types of business leaders.
Understanding sales metrics is how you garner the most ROI from them. That’s why we made a list of ten smart resources for sales metrics, whether you’re a beginner or a pro.
10 guides on mastering your sales metrics
1. Steve W. Martin performed extensive research of more than 100 VPs of sales at top technology companies to produce “The Twelve Sales Metrics that Matter Most.”
2. The “Sales Leader Guide to KPIs” from Klipfolio describes how to bring visibility to high-impact key performance indicators by broadcasting them as dashboards.
3. InsightSquared defines tactical activity, effectiveness and results metrics for inside sales teams in “The Definitive Guide to the Right Metrics For Your Inside Sales Team.”
4. Salesforce EVP Patrick Blair shares the CRM company’s best practices for sales metrics in “How Salesforce Measures Its Most Important Sales Metrics.”
5. “Sales Metrics That Matter” by A.J. O’Connell examines the value of measuring activity and effectiveness metrics, along with expert advice for each.
6. More than 1,500 sales activity metrics were analyzed in LevelEleven’s “Sales KPI Report,” which shares the most common KPIs by selling role, industry and overall.
7. Six metrics in this Entrepreneur article will help you better understand how your sales organization is working in “Tracking These 6 Metrics Could Boost Your Sales.”
8. In “7 Key Performance Indicators That Every Sales Manager Should Use,” William Tyree explains what metrics sales leaders can use for better performance coaching.
9. Yesware offers advice for tracking outreach activity metrics like calls and emails in “8 Metrics That Will Make You A More Effective Sales Manager.”
10. “The Complete KPI Strategy Guide” series from LevelEleven helps you determine top metrics, based on your type of sales team.
There’s plenty of other research on sales metrics, but these should provide you with a good foundation. Have any other good resources? Let us know in the comments below.
