In the inbox-age of selling, your messages can get lost or confused very easily. Your prospects are likely inundated with messages daily, so it’s important that you craft a great email that will gain enough interest to get that first meeting booked.
Here are some tips that will allow you to bring in the new year with smarter selling, starting with better prospecting emails:
1. It’s no secret that you need to create a relevant and attention-grabbing subject line. To do that, consider using questions (i.e., “Quick chat?”), driving a sense of urgency (“Driving Salesforce adoption in Q1”) and establishing some credibility (i.e., “Spoke with someone from XYZ company”). Also, make sure it’s not attention grabbing in the wrong way; don’t come off too strong.
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2. Write a message that’s really short and to the point. Lengthy emails typically go straight to the trash, so keep your email engaging with 3 to 4 sentences max. (Tip: When crafting those sentences, think of what’s in it for them.)
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3. Always ask for your end goal. If the goal of your email is to get that first meeting on the calendar, make sure you’re asking for a time to connect to learn more about how you can help them. (Tip: Remember to ask open-ended questions. “Yes” or “No” responses get you nowhere fast.)
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4. Add personality, and keep it fun. The more you personalize your email (while maintaining a somewhat casual tone) the better response rate you will have. No one takes robotic, cold emails seriously.
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But you don’t want to overdo it either. This also does not work:
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Keep these tips in mind when you’re prospecting in the new year, and let’s see how impactful your emails can get!
