In the inbox-age of selling, your messages can get lost or confused very easily. Your prospects are likely inundated with messages daily, so it’s important that you craft a great email that will gain enough interest to get that first meeting booked.

Here are some tips that will allow you to bring in the new year with smarter selling, starting with better prospecting emails:

1. It’s no secret that you need to create a relevant and attention-grabbing subject line. To do that, consider using questions (i.e., “Quick chat?”), driving a sense of urgency (“Driving Salesforce adoption in Q1”) and establishing some credibility (i.e., “Spoke with someone from XYZ company”). Also, make sure it’s not attention grabbing in the wrong way; don’t come off too strong.

This does not work:

Better Prospecting Emails


This does: 

Better Prospecting Emails

2. Write a message that’s really short and to the point. Lengthy emails typically go straight to the trash, so keep your email engaging with 3 to 4 sentences max. (Tip: When crafting those sentences, think of what’s in it for them.)


This does not work:

Better Prospecting Emails


This does:

Better Prospecting Emails


3. Always ask for your end goal. If the goal of your email is to get that first meeting on the calendar, make sure you’re asking for a time to connect to learn more about how you can help them. (Tip: Remember to ask open-ended questions. “Yes” or “No” responses get you nowhere fast.)

 

This does work:

Better Prospecting Emails

 

4. Add personality, and keep it fun. The more you personalize your email (while maintaining a somewhat casual tone) the better response rate you will have. No one takes robotic, cold emails seriously. 


This does not work:

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But you don’t want to overdo it either. This also does not work:

Better Prospecting Emails


This does:

Better Prospecting Emails

Keep these tips in mind when you’re prospecting in the new year, and let’s see how impactful your emails can get!

Summary
4 Tips for Better Prospecting Emails in 2014
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4 Tips for Better Prospecting Emails in 2014
Description
Bring in 2014 with better prospecting emails.
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LevelEleven
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