Enterprise Gamification Provider LevelEleven Achieves 100% Customer Acquisition Growth in Q4

The New Salesforce Enterprise Gamification and CRM Provider Moves Full Speed Ahead into 2013

LevelElevenDETROIT, MICHIGAN — Jan 25, 2013 — LevelEleven, a new company focused on enterprise gamification and CRM solutions, today announced Q4 growth results that include a 100% increase in its customer base and a new key hire. Since its October launch, LevelEleven has continued to demonstrate strong momentum, signing new customers Dyn, Delta Airlines, and Mackenzie Financial and furthering expansion in Detroit as the company adds to the city’s growing technology scene.

LevelEleven’s flagship product is the sales gamification app, Compete, one of the top 10% most popular apps on Salesforce’s AppExchange. Compete provides companies with new and disruptive ways to motivate sales teams by injecting competition into any behavior that can be tracked within salesforce.com. By offering companies easy-to-use gamification tools to motivate employee behaviors, LevelEleven has seen substantial increases in its customer base.

“We launched Compete to respond to a real market need to help managers rally their sales and service teams around on the right behaviors, and make the use of Salesforce more engaging and fun.,” said Bob Marsh, LevelEleven CEO. “Since launch we have seen such rapid adoption and have been able to help companies both large and small produce real results. We’re proud to have doubled our customer base during Q4 of the past year; it exemplifies the momentum we are feeling not only as a company but at as a start-up within Detroit’s fast-growing technology market.”

During Q4 LevelEleven also hired Paul Carrington as Director of Strategic Accounts. Paul previously spent over six years as a top sales producer with Salesforce, and has more than 11 years in cloud computing consulting.

“We officially launched just a few months ago, with six employees,” continued Marsh, “Adding to our team so early is a great sign that we are on the right track and gaining traction in the enterprise sales technology space.”

Located in Detroit’s hub of innovation and start-up technologies in the M@dison Building, LevelEleven is continuing to hire for its sales and development teams. For more information, visit www.leveleleven.com.


 About LevelEleven

LevelEleven develops enterprise gamification and CRM solutions that help sales and other managers keep their teams focused on the right things. The company’s flagship product, Compete, is a salesforce.com app that gives companies new ways to motivate salespeople to make more calls, book more meetings, and close more business, which in turn spikes adoption of Salesforce. Originally developed by digital engagement leader ePrize, Compete debuted at Dreamforce in September 2011 as “Contest Builder” and launched as its own company, LevelEleven, in October 2012. Compete is the #1 most popular gamification app in the Salesforce AppExchange, and clients include Comcast, InsideView, the Detroit Pistons and Dominion Enterprises among many others. LevelEleven is based in Detroit, Michigan, and part of the Detroit Venture Partners portfolio of companies.

Media Contact

LaunchSquad for LevelEleven
Courtnee Coburn

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