Earlier this week, Salesforce released a new report documenting how small businesses use their sales stack.
The “2016 Connected Small Business Report” surveyed more than 300 small business owners with less than 100 employees and under $1 billion in annual revenue. The report found that not only are small business owners relying on outdated tools to connect with customers, but they are slow to adopt sales stack tools like automation and AI.
The report also showed that there are plenty of opportunities for organizations that sell sales stack software. Here are some key insights:
New sales stack insights
1. Only 21 percent of small business owners use business analytics or business intelligence software to measure their businesses.
2. Small business owners primarily track customer information with email and spreadsheets (similar to how they manage sales opportunities).
3. 46 percent of small business owners say the majority of their technology spend goes toward hardware, while only 10 percent cited CRM.
4. 61 percent of small business owners said their businesses are not ready for AI because it is too complex for what they need.
5. For small business owners, the most important factor in purchasing technology is price, followed by convenience and compatibility with their current systems.
There’s much more information in the 18-page report. Click here to grab a copy.