General Contest Ideas

MORE TIME FOR (INSERT BEHAVIORS)
IDEA: To highlight the gain of an hour for Daylight Savings Time (November 2nd)

ALTERNATIVE NAMES: An Extra Hour of (Insert Behavior)

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GOAL OF CONTEST: Take advantage of the extra hour (don’t forget to fall back on November 2nd!) with a power hour contest!  Choose a behavior, such as logging calls, and run a one hour contest. Reward participants for your selected behavior.

POSSIBLE PRIZES: The winner gets to leave an hour early for the day (or be really generous and make it an hour early every day that week!)

Fill out this form to have these 20+ November Sales Contest Ideas emailed straight to your inbox:



BLACK FRIDAY
IDEA: To celebrate the day when most retail companies move into the black (Friday after Thanksgiving).

ALTERNATIVE NAME: Sell Till You Drop (Sales)

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GOAL OF CONTEST: Run a week long parent/child competition with points being awarded for your selected behavior, such as closing deals. Each day, provide the winner of the daily (child) competition with a $25 gift card.  Award the winner of the week long (parent) competition with a larger gift card or Black Friday off (or the following Friday off, if you’re already off for Black Friday).

POSSIBLE PRIZESVisa gift card to be used on Black Friday; Free PTO day on Black Friday to go shopping (if your office is not already closed)


HOUSE OF (INSERT BEHAVIOR)
IDEA: In celebration of election day on Tuesday, November 4th, idea based on the popular Netflix series “House of Cards”

ALTERNATIVE NAME: In the Race for (insert behavior)

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GOAL OF CONTEST: Run a one-day competition based on the behavior of your choice, such as updating Contacts or Opportunity Advancement. The day after the competition concludes, provide the winner with a special privilege normally reserved for an executive.

POSSIBLE PRIZES: Use of the President’s office for a day; special parking spot for a day/week, etc.


HOLY ______, BATMAN! (INSERT BEHAVIOR)
IDEA: In honor of America’s favorite masked crusader.

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GOAL OF CONTEST: Run a 2-week team contest where the participants pick their favorite superhero, and only put one person in each team. Make each team name the superhero’s name, so that the leaderboard provides a level of mystery into who is really in the lead.

POSSIBLE PRIZES: 4 Film Favorites: Batman Collection; The Dark Knight TrilogyBatman maskBatman apronBatman magnet


Lead Generation/Conversion

WHERE TO START: The most popular lead contest being run with LevelEleven partners is one that rewards participants for converting leads.

Don’t stop there, however!  Design a contest that rewards the lead response time of your participants, one that rewards participants for generating leads, a contest that is based on prospecting, and/or one that rewards participants for new leads generated when bringing anew product to market.

WHERE’S THE LEADS?
IDEA: To celebrate the famous Wendy’s tagline, “Where’s the beef?”

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GOAL OF CONTEST: Run a percent-to-goal contest that awards participants for every lead they generate. Assign goals for each participant based on historical lead creation from the previous month and add 10% to provide them with a stretch goal..

POSSIBLE PRIZES: Wendy’s gift card; Wendy’s catered to the office for the winner, or a team if you run this as a team based contest


THE TURKEY’S ABOUT DONE
IDEA: In Celebration of Thanksgiving

ALTERNATIVE NAMES: Gobble Up Your Leads

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GOAL OF CONTEST: Run a month-long contest that rewards participants for converting leads. Make it extra interesting by awarding additional points halfway through the contest using the Score Adjustment feature or increasing the number of points for converting leads.  For example, during the last half of the competition, make converted leads worth double the amount of points than the first two weeks.

POSSIBLE PRIZES:turkey delivered to your house for Thanksgiving


New Sales

WHERE TO START: The most popular call contest being run with LevelEleven partners is one that rewards participants for closing deals.  Closing deal contests are often based on total $$ brought in during the contest timeframe, % to goal for the respective timeframe or sometimes even the number of new sales closed during the contest timeframe.

MONDAY IS FOR CLOSERS
IDEA: To celebrate the day when the internet goes crazy with deals (December 1st this year)!

ALTERNATIVE NAME: Cyber Sales

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GOAL OF CONTEST: Run a day long competition on Wednesday, November 26th.  A day traditionally slow for businesses, this is a great opportunity to encourage reps to make more calls (thus more sales).  The participant who closes the most sales on this day is rewarded with a gift card or perhaps a ½ or full day off on Cyber Monday (December 1st).

POSSIBLE PRIZESVisa gift card to be used on Cyber Monday; Free PTO day on Cyber Monday to go shopping online

THE BIG CA-CHING THEORY
IDEA: To celebrate TV’s most popular comedy, “The Big Bang Theory.”

ALTERNATIVE NAME: The Big Deal Theory

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GOAL OF CONTEST: Closing deals is great and certainly important, however it is the BIG deal that gets everyone excited.  With a contest based on $$, reward participants for closing deals greater than a certain dollar amount (take your average deal size and add 25%).

POSSIBLE PRIZESBig Bang Theory Seasons 1-6 on DVD; Bazinga t-shirt; Big Bang Theory Wacky WobblerSheldon action figure

 

CANDY LAND(ING) SALES
IDEA: In celebration of one of everyone’s favorite childhood board games, Candy Land.

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GOAL OF CONTEST: A simple contest based on opportunities “Closed Won” during a contest period; the participant with the highest number of closed deals wins!

POSSIBLE PRIZES: A basket made up of all types of candy (make it extra special by buying candy from the winner’s youth); Candy Land recognition awards; decorate winner’s desk in Candy Land lettersCandy Land Mab Libs


STUFFING SALES
IDEA: In Celebration of Thanksgiving

ALTERNATIVE NAMES: Pass The Gravy

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GOAL OF CONTEST: Build a percent-to-goal contest based on closed won Opportunities for the first few weeks of November; the participant who is closest to achieving (or who furthest exceeded) their goal wins!

POSSIBLE PRIZES:turkey delivered to your house for Thanksgiving

WE’RE GOING TO NEED A BIGGER BOAT
IDEA: After the famous line from “Jaws”

ALTERNATIVE NAMES: Shark Tank Survivor

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GOAL OF CONTEST: We all want to see our teams grow, whether it be revenue, the number of calls, and certainly professionally.  Make this competition one that is based on growth from the previous day/week/month.  Using Score Adjustment,, take the amount of sales they made last month and turn it into a negative number (for example, if they sold $50,000 last month, they start with -$50,000).  At the end of the competition, the person with the biggest increase over the previous period wins!

POSSIBLE PRIZES: Jaws on blu-rayJaws (book)Keep Calm and Swim Fast t-shirtAsk Me Why I’m Awesome t-shirt

 

WE’RE NOT IN KANSAS ANYMORE…
IDEA: After the famous line from “Wizard of Oz”

ALTERNATIVE NAMES: There’s No Place Like Closed, Follow The Yellow Brick Road, If I Only Had A Closed Deal

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GOAL OF CONTEST: Many companies offer President’s Club members a trip, but more and more, we are seeing trips offered for competitions of shorter duration (e.g. quarter long or six months long).   Crown a winner based on their achievement over goal or the person with the highest sales for a specified time period.

POSSIBLE PRIZES: A trip outside of your home state…could be anything from a weekend jaunt to a neighbor city/state to somewhere warm like the Caribbean!

 

New/Updating Opportunities

WHERE TO START: The most popular opportunity contest being run with LevelEleven partners is one that rewards participants for stage progression; motivate your folks to move their opportunities a step closer to a “win”.

Other ideas include a contest that rewards participants for new opportunities added during the contest timeframe, a contest that is based on prospecting, rewarding participants for adding a competitive presence (if applicable) to an opportunity, or one that rewards participants for new opportunities generated supporting a new product you are bringing to market.

THE TURKEY’S ABOUT DONE
IDEA: In Celebration of Thanksgiving

ALTERNATIVE NAMES: The Deals Are A Bit Dry (based on the quote from National Lampoon’s Christmas Vacation “The Turkey’s a bit dry”)

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GOAL OF CONTEST: With Thanksgiving causing a disruption in the month with vacation time, encourage your folks to advance opportunities along with a contest during the first two weeks of November.  Rewards points for moving opportunities from their current status to one that is closer to the sale.

POSSIBLE PRIZES:turkey delivered to your house for Thanksgiving


WE LOVE TO SELL AND IT SHOWS
IDEA: After Delta slogan, “We love to fly and it shows”

ALTERNATIVE NAMES: Elevate your Sales; Reaching for New Heights

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GOAL OF CONTEST: There is no better way to show that you love to sell than with new opportunities!  Reward participants 20 points for each opportunity created during the month of November.

POSSIBLE PRIZES: Airline gift card

Adding Activities (Tasks/Events)

WHERE TO START: Launching a new product?  Run a contest that rewards the participant for every conversation that includes the new productbeing introduced.

Other ideas include a contest that rewards participants for every new activity created during the contest time frame.

ACTIVITIES: AS AMERICAN AS APPLE PIE
IDEA: In Celebration of Thanksgiving.

ALTERNATIVE NAMES: Give Thanks For Activities; Pie In The Face (for in-person meetings)

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GOAL OF CONTEST: Without activity, there are no new leads, no opportunities, and thus no revenue.  Build a contest that rewards points for each task (or event) entered during the respective contest period.

POSSIBLE PRIZES: Apple pie delivered to the winner’s home or office!  Or, the winner of the competition gets to throw a pie in the face of the person in last place!

VOTE FOR DEMOS
IDEA: In honor of Election Day on the first Tuesday of November.

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GOAL OF CONTEST: The two winners from the previous contest will pick their teams for this team-based contest around who can schedule the most demos. Award points for Activities with Type “Demo” or the word “Demo” contained in the Subject or Description.

POSSIBLE PRIZES: A day or half day off in November; an hour-long nap in the breakroom to celebrate Congressional napping; Flowers and/or Champagne delivered to your desk to celebrate the winner (similar to how the political winners celebrate)

Adding Contacts

WHERE TO START: The most popular contact contests being run with LevelEleven partners is one that rewards participants for adding new contacts into Salesforce.

WHO YOU GOING TO CALL?
IDEA: To celebrate the 30-year anniversary of Ghostbusters

ALTERNATIVE NAME: There Are No Contacts, Only Zuul

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GOAL OF CONTEST: A week long contest, reward participants for each call or meeting logged that includes a contact of a certain title (e.g. contains Vice President, VP, CEO, CFO, etc.).  The goal is to get your team to start having conversations with the right people or people above the folks they normally speak with.  The participant with the most number of calls or meetings logged with contacts of the respective title(s) wins!

POSSIBLE PRIZESGhostbusters/Ghostbusters II Gift Set on Blu-rayStay Puft Marshmallow Man BankGhostbusters T-shirtGhostbusters Ecto-1

 

NACHO CONTACTS
IDEA: In celebration of Nacho Day on November 6, 2014

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GOAL OF CONTEST: Run a two-week contest that rewards participants for the highest number of new Contacts added to Salesforce. Offer additional points for Contacts that are created with the Title filled out.

POSSIBLE PRIZES: Nachos catered to the winner’s desk for lunch; Lunch at a local Mexican restaurant

Talk Time/Calls

WHERE TO START: The most popular call contest being run with LevelEleven partners is one that rewards participants for talk time.

Other ideas include a contest that rewards participants for the number of calls made each day and/or call blitzes which are run for a short amount of time (e.g. one hour or a “power hour”).

CUSTOMER CALLS: BREAKFAST OF CHAMPIONS
IDEA: In order to drive more calls first thing in the morning

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GOAL OF CONTEST: We’ve all been there.  We get into the office, we grab our cup of coffee, we chit chat in the kitchen or with our deskmates and suddenly 30-60 minutes have gone by.  What does equate to? LOST PRODUCTIVITY!  Build a parent/child contest in which you have five child contests run each day for a week. Award each participant points for every call they log in Salesforce.  The participant with the largest number of calls during the five-day period wins!

POSSIBLE PRIZES: Breakfast delivered by the winner’s manager/CEO; for a team contest, cater in breakfast for the winning team

WHO YOU GONNA CALL?
IDEA: To celebrate the 30-year anniversary of Ghostbusters

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GOAL OF CONTEST: A week long contest, reward participants for each call or meeting logged that includes a contact of a certain title (e.g. contains Vice President, VP, CEO, CFO, etc.).  The goal is to get your team to start having conversations with the right people or people above the folks they normally speak with.  The participant with the most number of calls or meetings logged with contacts of the respective title(s) wins!

POSSIBLE PRIZESGhostbusters/Ghostbusters II Gift Set on Blu-rayStay Puft Marshmallow Man BankGhostbusters T-shirtGhostbusters Ecto-1

 

Meetings Set/Meetings Completed

WHERE TO START: The most popular meeting contest being run with LevelEleven partners is one that rewards participants for face-to-face meetingsconducted within the contest timeframe.

Other ideas include a contest that rewards participants for booking future meetings.

THE MEETINGS ARE OUT THERE
IDEA: In celebration of cult TV show “The X-Files” and their famous line, “The truth is out there”

ALTERNATIVE NAME: Close Encounters

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GOAL OF CONTEST: A team-based competition, assemble your participants into teams of two and have each team compete to see who can schedule (or conduct) the most meetings. NOTE: Select teams by matching the top participant with the lowest participant in your last contest, second place with second lowest, etc.

POSSIBLE PRIZES: X-Files Movie PackX-Files Complete SeriesAlien Glow-in-the-dark bendable

 

ACTIVITY SANDWICH
IDEA: In honor of Sandwich Day, Nov 3.

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GOAL OF CONTEST: Run a contest for the first week of November that awards 1 point for meetings scheduled, 2 points for meetings conducted, and 1 point for following up on conducted meetings.

POSSIBLE PRIZES: A sandwich for the the winner delivered to their desk at lunch; Panera Bread gift card

 

Data Cleanup

WHERE TO START: The most popular cleanup contest being run with LevelEleven partners is one that rewards participants for cleaning up old opportunities (updating the sales stage to “Closed Lost” with a reason for the closed opportunity).

Other ideas include updating the status of current contacts (no longer there, retired, deceased, etc.), adding account web sites and/or adding competitive presence at an account (if applicable).

THE WALKING DEAD (CONTACT CLEAN UP)
IDEA: In celebration of the highest rated cable show, “The Walking Dead”

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GOAL OF CONTEST: There is nothing worse than outdated Contacts.  Marketing and management send out emails about a new product or another initiative and half of them come back undeliverable.  Build a contest in which participants are rewarded for each Contact email address updated during your competition.

POSSIBLE PRIZES: Walking Dead on DVD (Seasons 1-3)Walking Dead action figures; Monopoly The Walking Dead  Survival EditionThe Walking Dead: Compendium One or Two

 

CONTACTS AS OLD AS THE COLONISTS
IDEA: In Celebration of Thanksgiving

ALTERNATIVE NAMES: Thanks for Updating your Contacts

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GOAL OF CONTEST:  Just as bad as Contacts who no longer exist at an Account are Contacts that have incorrect email addresses, titles, etc.   Build a contest in which participants are rewarded for each Contact updated during your competition.

POSSIBLE PRIZES:turkey delivered to your house for Thanksgiving