What happens when you get 6 gamification experts together in a room? Over 120 people made their way to San Francisco’s Yerba Buena Center for the Arts Wednesday morning to find out. During the hour that the Dreamforce 2013 Gamification Forum filled, those attendees heard great quotes like these:
1. “Our point of view on gamification is it all comes down to this idea of motivating people through data. Smart companies can take that data and use that to motivate better performance.” – Rajat Paharia, CPO & Co-founder, Bunchball
2. “It’s not about ‘gamifying.’ It’s about driving revenue, saving costs, making people more efficient.” – Bob Marsh, CEO, LevelEleven
3. “We like to think of it as behavior management. It’s how to get people to do more stuff, more often, for more periods of time.” – Steve Sims, VP Solutions & Design, Badgeville
4. “It’s about symbolism, not badges.” – Daniel Debow, Salesforce SVP, Work.com & Rypple Founder
5. “This is not a new concept…it’s just that now we’re beginning to create systems and technology to empower it.” – Bob Marsh, CEO, LevelEleven
6. “It’s not always about competing to win, but sharing how you won.” – Daniel Debow, Salesforce SVP, Work.com & Rypple Founder
7. “I think [gamification] is simply a reflection of our innate desire as humans to be recognized.” – Dave McDermott, Director of Sales Enablement, Kelly Services
8. “Let’s not all pretend that we’re the best behavioral scientists in the world…or the best game designers. Little experiments first, which is the hallmark of design, I think is really important.” – Daniel Debow, Salesforce SVP, Work.com & Rypple Founder
9. “To me, gamification is finding the way to incent the behaviors that you want your team to have.” – Dave McDermott, Director of Sales Enablement, Kelly Services
10.“Everybody raise your hand. Now raise it a little higher. Take that same idea and wrap it around a sales behavior, service behavior, whatever it may be, and that’s the idea [of gamification] right there.” – Bob Marsh, CEO, LevelEleven
Read the story of Kelly Services’ experience with sales gamification here.
