General Contest Ideas

THIS’LL BE THE DAY
IDEA: To honor of the day that the music died, February 3rd (the deaths of Buddy Holly, Big Bopper, and Richie Havens), February 3rd

ALTERNATIVE NAMES: COME ON, LET’S GO

BULLETIN BOARD: IMAGE 1; IMAGE 2

CHANNEL11 WAV FILES: SOUND CLIP

GOAL OF CONTEST: Run a competition based on percent to goal for the behavior of your choice. Take a look at the goal of your choice from January and increase that goal for this month.

POSSIBLE PRIZES: A Ticketmaster gift card; a iTunes gift card

Fill out this form to have these 20+ February Sales Contest Ideas emailed straight to your inbox


LOVE THY NEIGHBOR
IDEA: To celebrate Wave At Your Neighbor Day, February 7th

BULLETIN BOARD: IMAGE 1; IMAGE 2

CHANNEL11 WAV FILES: SOUND CLIP

GOAL OF CONTEST: Run a team-based competition with teammates paired up with the person who sits next (or close) to them.  Choose the behavior that will help your company this month.

POSSIBLE PRIZES: Lunch for the winning team

PRESIDENT FOR THE DAY
IDEA: To celebrate President’s Day, February 16th

BULLETIN BOARD: IMAGE 1; IMAGE 2

CHANNEL11 WAV FILES: SOUND CLIP

GOAL OF CONTEST: Run a competition from February 9-13 on the behavior of your choice.*

POSSIBLE PRIZES: Winner receives President’s Day off, Pez President’s

*Ask participants facts about presidents each day and award bonus points for those who get it right.

THE SUPER GOAL
IDEA: In celebration of the Super Bowl, February 1st

BULLETIN BOARD: IMAGE

GOAL OF CONTEST: Choose the behavior of your choice, determine a goal for participants, and run a day long contest.  For example, if your chosen behavior was converting leads, you may choose to make the goal for each participant five converted leads; the participant with the largest % over goal wins!

POSSIBLE PRIZES: NFL Super Bowl Collection I-XLVI (2012) DVD Collection; Ultimate Super Bowl Book; Finger Flick Football Game

SIX MORE WEEKS OF (INSERT BEHAVIOR)
IDEA: Celebrate the holiday and classic movie, “Groundhog Day”, February 2nd

BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3

CHANNEL11 WAV FILES: SOUND CLIP 1; SOUND CLIP 2; SOUND CLIP 3

GOAL OF CONTEST: Designed to start on Groundhog Day, run a six week long competition based on the behavior of your choice, such as updating contacts or opportunity advancement. As this competition is a few weeks longer than our best practices dictate, consider running this as a parent/child competition, crowning two three-week winners with the overall winner being crowned the champion.

POSSIBLE PRIZES: Amazon gift card; Groundhog Day on blu-ray; plush Groundhog Day hat; Punxsutawney Phil Beanie Baby to be proudly displayed on their desk

IT’S (INSERT BEHAVIOR) TIME!
IDEA: Inspired by the popular tagline, “It’s Miller time!”

BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3

CHANNEL11 WAV FILE: SOUND CLIP

GOAL OF CONTEST: Run a team competition based on the behavior of your choice and crown the team with the most points/$$/percent to goal, the winners.

POSSIBLE PRIZES: After work drinks and appetizers for the winners

 

Lead Generation/Conversion

WHERE TO START: The most popular lead contest being run with LevelEleven partners is one that rewards participants for converting leads.

Don’t stop there, however!  Design a contest that rewards the lead response time of your participants, one that rewards participants for generating leads, a contest that is based on prospecting, and/or one that rewards participants for new leads generated when bringing a new product to market.

DEAL OR NO DEAL?
IDEA: Inspired by the popular game show, motivate participants to convert leads into opportunities

BULLETIN BOARD: IMAGE 1; IMAGE 2

GOAL OF CONTEST: Run an individual based contest that awards participants based upon who can convert the most leads to opportunities in a specific timeframe. The person with the most converted leads wins.

POSSIBLE PRIZES: Deal or No Deal Handheld Game; Dave & Buster’s (or local arcade) gift card

YABBA-DABBA-LEADS
IDEA: In celebration of everyone’s favorite cartoon, “The Flintstones”

BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3

CHANNEL11 WAV FILES: SOUND CLIP

GOAL OF CONTEST: Award points for adding leads, and then award double the points if that lead is converted to an opportunity

POSSIBLE PRIZES: Flintstones: The Complete Series on DVD; Flintstones Mini-Figure 6-Pack to be displayed on the winner’s desk; Winner gets to pick someone to ear a Fred Flintstone costume for the day


New Sales

WHERE TO START: The most popular call contest being run with LevelEleven partners is one that rewards participants for closing deals.  Closing deal contests are often based on total $$ brought in during the contest timeframe, % to goal for the respective timeframe or sometimes even the number of new sales closed during the contest timeframe.

WAKE UP SNOOZING SALES
IDEA: To celebrate Public Sleeping Day on February 28th

BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3

CHANNEL11 WAV FILES: SOUND CLIP

GOAL OF CONTEST: It is important to close the month strong, so run a contest from February 23 – 27 that rewards participants for opportunities changed to Closed Won during that time.  The winner with the highest value in closed opportunities wins.

POSSIBLE PRIZES:  The winner gets to sleep in late one day (arrive to the office late) one day in March.

IT’S ALL ABOUT THE BENJAMINS
IDEA: Taken from the lyrics of the song by Puff Daddy/P Diddy/Sean Comb’s “It’s All About the Benjamins”

BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3

GOAL OF CONTEST: Closing deals is great and certainly important, however it is the BIG deal that gets everyone excited. With a contest based on $$, reward participants for closing deals greater than a certain dollar amount (take your average deal size and add 25%).

POSSIBLE PRIZES: A couple Benjamins ($200); the winner gets to choose someone to dress up in a Ben Franklin costume

RACE TO THE TOP
IDEA: Inspired by everyone’s favorite childhood game, Chutes and Ladders

BULLETIN BOARD: IMAGE 1; IMAGE 2

GOAL OF CONTEST: Build a percent-to-goal contest based on each participant’s February revenue goal; the participant who furthest exceeds their goal wins!*

POSSIBLE PRIZES: Fathead of the winner’s face; Amazon gift card

*Everyone needs a mental break during the day, bring in Chutes and Ladders to the office for participants to play on a mental break.

 

New/Updating Opportunities

WHERE TO START: The most popular opportunity contest being run with LevelEleven partners is one that rewards participants for stage progression; motivate your folks to move their opportunities a step closer to a “win”.

Other ideas include a contest that rewards participants for new opportunities added during the contest timeframe, a contest that is based on prospecting, rewarding participants for adding a competitive presence (if applicable) to an opportunity, or one that rewards participants for new opportunities generated supporting a new product you are bringing to market.

WAKE UP DOZING DEALS
IDEA:To celebrate Public Sleeping Day on February 28th

BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3

CHANNEL11 WAV FILES: SOUND CLIP

GOAL OF CONTEST:  Award participants for advancing opportunities to an important stage such as Proposal or Executive Buy-In.

POSSIBLE PRIZES:  The winner gets to sleep in late one day

AN OFFER YOU CAN’T REFUSE
IDEA:  A line from the Oscar-winning film, “The Godfather” (a.k.a. the best movie of all time)

BULLETIN BOARD: IMAGE 1; IMAGE 2

CHANNEL11 WAV FILES: SOUND CLIP

GOAL OF CONTEST:  With February marking the halfway point of the first quarter for many companies, it is important to keep momentum moving forward in order to finish the quarter strong.  Award participants for advancing opportunities.

POSSIBLE PRIZES:  $XX in chips to be used at a local casino, Godfather trilogy on blu-ray DVD

DEAL OR NO DEAL?
IDEA: Inspired by the popular game show, motivate participants to keep the forecast clean of dead or outdated opportunities

BULLETIN BOARD: IMAGE 1; IMAGE 2

CHANNEL11 WAV FILES:

GOAL OF CONTEST: Dead opportunities existing in the pipeline is an all too common occurrence for sales managers; award participants for closing out the opportunities so that you can present a more accurate pipeline to upper management.

POSSIBLE PRIZES: Deal or No Deal Handheld Game; Dave & Buster’s (or local arcade) gift card

 

Adding Activities (Tasks/Events)

WHERE TO START: Launching a new product?  Run a contest that rewards the participant for every conversation that includes the new product being introduced.

Other ideas include a contest that rewards participants for every new activity created during the contest time frame.

GOTTA LOVE THOSE ACTIVITIES
IDEA: In celebration of Valentine’s Day

BULLETIN BOARD: IMAGE 1; IMAGE 2

CHANNEL11 WAV FILES: SOUND CLIP

GOAL OF CONTEST: Running the first two weeks of February (February 2-13), reward participants for creating Tasks or Events of a certain type, or with a specific subject line included.

POSSIBLE PRIZES: A gift certificate valid for a one-night stay at a nearby hotel; gift certificate to a nice restaurant

BREAK A-HEAD
IDEA: Play on words or Break A Leg to wish someone good luck before a big event!

BULLETIN BOARD: IMAGE 1; IMAGE 2

GOAL OF CONTEST: The person who beats their best from last month or last quarter (breaks ahead to the lead) will win this contest. This can be anything around calls/emails/booking meetings, etc.

POSSIBLE PRIZES: A gift certificate valid for a one-night stay at a nearby hotel; gift certificate to a nice restaurant

 

Adding Contacts

WHERE TO START: The most popular contact contests being run with LevelEleven partners is one that rewards participants for adding new contacts into Salesforce.

JUST KEEP SWIMMING
IDEA: Famous line from the popular movie, “Finding Nemo”

BULLETIN BOARD: IMAGE

GOAL OF CONTEST: Challenge your reps to create as many contacts or touch base with as many contacts as they can before the end of quarter. The person who has consistently stayed in the top of the leaderboard will be the big winner!

POSSIBLE PRIZES: Finding Nemo on blu-ray, Stuffed Marlin/Dory/Nemo for Desk, Goldfish Bowl filled with Swedish Fish

FINDING THAT SECRET ADMIRER
IDEA: In celebration of Valentine’s Day

BULLETIN BOARD: IMAGE 1; IMAGE 2

CHANNEL11 WAV FILES: SOUND CLIP

GOAL OF CONTEST: Running the first two weeks of February (February 2-13), reward participants for adding contacts to customer (or prospect) accounts.

POSSIBLE PRIZES: A gift certificate valid for a one-night stay at a nearby hotel; gift certificate to a nice restaurant

 

Talk Time/Calls

WHERE TO START: The most popular call contest being run with LevelEleven partners is one that rewards participants for talk time.

Other ideas include a contest that rewards participants for the number of calls made each day and/or call blitzes which are run for a short amount of time (e.g. one hour or a “power hour”).

CAN YOU HEAR ME NOW?
IDEA: Inspired by the Verizon ad

BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3

CHANNEL11 WAV FILES:

GOAL OF CONTEST: Revenue is king.  Of course, revenue is a lagging indicator; when it comes to increasing the success of our organization, it is the leading indicators that should be focused on.  Design a competition in which participants are awarded for every conversation that takes place with a prospect/customer. Award the participant with the highest number of conversations during the contest period.

POSSIBLE PRIZES: Best Buy gift card, Apple or iTunes gift card

LOGGING CALLS OVER AND OVER AND OVER
IDEA: Celebrate the classic movie, “Groundhog Day”

BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3

CHANNEL11 WAV FILES: SOUND CLIP 1; SOUND CLIP 2; SOUND CLIP 3

GOAL OF CONTEST: Designed to be run on Groundhog Day from the beginning of the work day until the end of the day, the participant with the highest phone time by the end of the day is crowned the winner.

POSSIBLE PRIZES: Groundhog Day on blu-ray; plush Groundhog Day hat; Punxsutawney Phil Beanie Baby to be proudly displayed on their desk

FORGET-ME-NOT
IDEA: In celebration of Valentine’s Day

BULLETIN BOARD: IMAGE 1; IMAGE 2

CHANNEL11 WAV FILES: SOUND CLIP

GOAL OF CONTEST: Running the first two weeks of February (February 2-13), reward participants for calling on customers that have not been touched in the last 30 days*

POSSIBLE PRIZES: A gift certificate valid for a one-night stay at a nearby hotel; gift certificate to a nice restaurant

*Accounts not touched in the last 30 days would need to be identified in some way in order for this competition to be successful.  Contact your Customer Success Manager should you need assistance.

 

Meetings Set/Meetings Completed

WHERE TO START: The most popular meeting contest being run with LevelEleven partners is one that rewards participants for face-to-face meetings conducted within the contest timeframe.

Other ideas include a contest that rewards participants for booking future meetings.

CAN YOU HEAR ME NOW?
IDEA: Inspired by the Verizon ad

BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3

CHANNEL11 WAV FILES:

GOAL OF CONTEST: Revenue is king.  Of course, revenue is a lagging indicator; when it comes to increasing the success of our organization, it is the leading indicators that should be focused on.  Design a competition in which participants are awarded for every F2F meeting scheduled with a prospect/customer. Award the participant with the highest number of F2F meetings scheduled during the contest period.

POSSIBLE PRIZES: Best Buy gift card, Apple or iTunes gift card

MAKE IT A DATE!
IDEA: In celebration of Valentine’s Day

BULLETIN BOARD: IMAGE 1; IMAGE 2

CHANNEL11 WAV FILES: SOUND CLIP

GOAL OF CONTEST: Running the first two weeks of February (February 2-13), reward participants for all F2F meetings completed during the competition.

POSSIBLE PRIZES: A gift certificate valid for a one-night stay at a nearby hotel; gift certificate to a nice restaurant

 

Data Cleanup

WHERE TO START: The most popular cleanup contest being run with LevelEleven partners is one that rewards participants for cleaning up old opportunities (updating the sales stage to “Closed Lost” with a reason for the closed opportunity).

Other ideas include updating the status of current contacts (no longer there, retired, deceased, etc.), adding account web sites and/or adding competitive presence at an account (if applicable).

CLEANING HOUSE
IDEA: Keep your Salesforce org clean to help all departments utilizing Salesforce

BULLETIN BOARD: IMAGE 1; IMAGE 2

CHANNEL11 WAV FILES:

GOAL OF CONTEST:  There is nothing more frustrating for Marketing than contacts that have incorrect email addresses, titles, etc.   Build a contest in which participants are rewarded for each contact updated during your competition.

POSSIBLE PRIZES: Maid service