ALL I WANT FOR CHRISTMAS ARE (INSERT BEHAVIOR)
IDEA: To celebrate the holiday season and modeled after Mariah Carey’s “All I Want for Christmas is You”
ALTERNATIVE NAMES: All I Want for the Holidays Are (Insert Behaviors)
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GOAL OF CONTEST: Don’t let the holidays get in the way of your organization reaching your month, quarter, or end of year goals. Run a contest the week leading into Christmas (December 15th) so that reps stay engaged rather than going on a “mental” vacation.
POSSIBLE PRIZES: An extra day off in December; a Visa gift card
GOT (INSERT BEHAVIOR)
IDEA: Based on the milk campaign, “Got Milk?”
ALTERNATIVE NAMES: Got Milk? Got Sales? Got Leads?
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GOAL OF CONTEST: Instead of running a contest based on behaviors, run a contest where participants get points for adding suggestions and ideas on how to make 2015 successful for your organization (develop a general email box where participants can send suggestions/ideas). Manually add points via the Score Adjustment feature.
POSSIBLE PRIZES: The winner’s manager or company’s President delivers milk and cookies to the winner.
TWAS THE NIGHT BEFORE CHRISTMAS
IDEA: Based on the famous story
ALTERNATIVE NAMES: Nightmare Before Christmas (like the movie)
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GOAL OF CONTEST: Run a contest on December 23rd to make sure that folks don’t “check out” before Christmas.
POSSIBLE PRIZES: An extra day off in December; a Visa gift card; book: The Night Before Christmas; Nightmare Before Christmas on Blu-Ray or DVD
REFERRALS, THEY KEEP GIVING AND GIVING AND GIVING
IDEA: Based on the Energizer Bunny (“It keeps going and going and going”); Best for Leads, Sales, or Opportunities
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GOAL OF CONTEST: Run a contest around referral business by rewarding participants for adding referrals from existing customers. Word of mouth is one of the best way to gain new clients!
POSSIBLE PRIZES: A subscription to one of the “of the month” clubs; a magazine subscription
MY PRECIOUSSSSSSSS (INSERT BEHAVIOR)
IDEA: After the famous line from “Lord of the Rings”
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GOAL OF CONTEST: Run a contest motivating your team to get as many activities logged against existing deals in the pipeline. This could include; calling, emailing, closing opportunities.
POSSIBLE PRIZES: Gollum figure with ”My precioussss” phrase; My precious mug; “Lord of the Rings’ ring
NEW KIDS ON THE BLOCK
IDEA: Build a contest that includes the “newbies” within your organization
ALTERNATIVE NAMES: You got the ____ stuff, baby! Hangin’ Tough
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GOAL OF CONTEST: If your organization is fortunate enough to be adding new team members, quicken the pace that it take to get new team members up and running. Develop a contest built around which behaviors are most important to you that only includes new and/or new(er) team members.
POSSIBLE PRIZES: Ticketmaster gift card; Visa gift card; New Kids On The Block poster
WHERE TO START: The most popular lead contest being run with LevelEleven partners is one that rewards participants for converting leads.
Don’t stop there, however! Design a contest that rewards the lead response time of your participants, one that rewards participants for generating leads, a contest that is based on prospecting, and/or one that rewards participants for new leads generated when bringing anew product to market.
CONVERTING FOR COCKTAILS
IDEA: In Celebration of TV favorite, “Mad Men”
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GOAL OF CONTEST: Reward the participant who can convert the largest number of leads. If the number of leads are not close in number from one rep to the next, build this contest based on percentage of leads converted (enter a goal for each rep based on the number of available leads in their territory).
POSSIBLE PRIZES: Happy hour drinks and appetizers for the winner and three guests of his/her choice.
FA LA LA LA LA LA LA LA LEADS
IDEA: A play on the lyrics from “Deck the Halls”
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GOAL OF CONTEST: Generate as many leads as possible within a chosen amount of time.
POSSIBLE PRIZES: A Visa gift card; A Deck of Cards; The Christmas Story on DVD or Blu-Ray
AVOIDING THE ICE COLD LEADS
IDEA: In celebration of Winter
ALTERNATIVE NAMES: Jack Frost(y) Leads
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GOAL OF CONTEST: Reward participants for the fastest lead response times. Award different tiers of points for how quickly a lead is responded to (e.g. 5 points for a lead responded to in <8 hours, 3 points 8-24 hours, or 1 point >24 hours).
POSSIBLE PRIZES: A 12-pack of ice cold beer, Funny Ice Cube Trays, Ice Skating Event, Snowball Fight, Snowball to the VP of Sales face
WHERE TO START: The most popular call contest being run with LevelEleven partners is one that rewards participants for closing deals. Closing deal contests are often based on total $$ brought in during the contest timeframe, % to goal for the respective timeframe or sometimes even the number of new sales closed during the contest timeframe.
STEAL A FORTUNE
IDEA: Based on the long-running show, “Wheel of Fortune”
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GOAL OF CONTEST: Reward the participant with the highest sales or steals from the competitor over December.
POSSIBLE PRIZES: Fancy fortune cookies; Wheel of Fortune board game
CLOSING FOR COCKTAILS
IDEA: In Celebration of TV favorite, “Mad Men”
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GOAL OF CONTEST: Make this a team-based competition rewarding the team with the highest percentage to goal of the weekly/monthly goal.
POSSIBLE PRIZES: Happy hour drinks and appetizers for the winning team.
A SALE A DAY KEEPS THE BOSS AWAY
IDEA: After the well-known line, “An apple a day keeps the doctor away”
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GOAL OF CONTEST: Have your boss pick a random figure out of a hat with a specific goal on it. Then divide the sales team into teams. The first team to get to the goal they picked from the boss’s hat wins. Run a percent to goal/team based contest here.
POSSIBLE PRIZES: Losing Team has to bob for apples, Apple Pie for the winners
FILL YOUR STOCKINGS WITH SALES
IDEA: A play on the lyrics from “Deck the Halls”
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GOAL OF CONTEST: If your sales cycle is less than 30 days (and ideally less than a week), reward participants with 10 points for every sale closed during the contest. Make the contest even more fun by providing everyone with a stocking (for those not celebrating Christmas, provide them with a stocking not red or green). Each day of the contest, throw a little something into the stocking of each participant (candy canes, tchotchkes, etc.).
POSSIBLE PRIZES: A Visa gift card to stuff their stocking; a holiday stocking filled with treats and goodies, lottery tickets
WHERE TO START: The most popular opportunity contest being run with LevelEleven partners is one that rewards participants for stage progression; motivate your folks to move their opportunities a step closer to a “win”.
Other ideas include a contest that rewards participants for new opportunities added during the contest timeframe, a contest that is based on prospecting, rewarding participants for adding a competitive presence (if applicable) to an opportunity, or one that rewards participants for new opportunities generated supporting a new product you are bringing to market.
DON’T BE THE WEAKEST LINK
IDEA: Modeled after the popular line from The Weakest Link: “You are the weakest link, goodbye”
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GOAL OF CONTEST: Build a team-based contest in which you challenge your participants to improve upon last month’s performance. Using Score Adjustment (found under the Participants section of the contest builder), enter the number of new opportunities created by each rep last month as a negative number. The team who ends up with the highest positive number at the end of the contest is the winner.
POSSIBLE PRIZES: The winning team receives lunch at the office…and the losing team must serve it to the winning team!
LEGO THE DEALS
IDEA: After many folks’ favorite childhood toys: Legos
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GOAL OF CONTEST: Dead opportunities existing in the pipeline is an all too common occurrence for sales managers; award participants for closing out the opportunities so that you can present a more accurate pipeline to upper management.
POSSIBLE PRIZES: Lego Shop gift card; The Lego Movie on DVD or Blu-Ray
WHERE TO START: Launching a new product? Run a contest that rewards the participant for every conversation that includes the new productbeing introduced.
Other ideas include a contest that rewards participants for every new activity created during the contest timeframe.
A BLIZZARD OF ACTIVITY
IDEA: In celebration of the weather this time of year.
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GOAL OF CONTEST: Create a power hour contest where your team has one hour to call as many customers as possible to wish them a happy holiday and to thank them for their business.
POSSIBLE PRIZES: A ski lift ticket; an overnight stay at a local hotel; hot cocoa delivered to the winner’s desk; the movie Frozen on DVD or Blu-Ray
SLEIGHING THE COMPETITION
IDEA: In celebration of the holiday season and sleigh rides.
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GOAL OF CONTEST: Run a contest in which the participant who can update the largest number of accounts with competitor information wins.
POSSIBLE PRIZES: A sleigh ride; Disney Frozen sleigh
WHERE TO START: The most popular contact contests being run with LevelEleven partners is one that rewards participants for adding new contacts into Salesforce.
YOU HAD ME AT HELLO
IDEA: After the famous line from “Jerry Maguire”
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GOAL OF CONTEST: Business can live and die by the relationships your team members have at an organization; the less number of contacts at an account, the bigger the risk should one of those contacts leave. Rewards participants to adding contacts to customer accounts.
POSSIBLE PRIZES: Tickets to a local sporting event
MORTAL KONTACTS
IDEA: Based on the popular video game Mortal Kombat
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GOAL OF CONTEST: Business can live and die by the relationships your team members have at an organization; the less number of contacts at an account, the bigger the risk should one of those contacts leave. Rewards participants to adding contacts to customer accounts.
POSSIBLE PRIZES: Nintendo 64 and Mortal Kombat; Mortal Kombat movie on DVD or Blu-Ray
WHERE TO START: The most popular call contest being run with LevelEleven partners is one that rewards participants for talk time.
Other ideas include a contest that rewards participants for the number of calls made each day and/or call blitzes which are run for a short amount of time (e.g. one hour or a “power hour”).
COCOA FOR CALLS
IDEA: Everyone loves hot cocoa…whether in a cold or warm state
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GOAL F CONTEST: Don’t let the holidays get in the way of finishing your year strong. Schedule a contest to run December 22-23 or December 29-31 that is based on the number of calls that can be made during that time period.
POSSIBLE PRIZES: Hot cocoa delivered to the winner’s desk by their Manager or company President
JINGLE BELLS
IDEA: Based on the famous Christmas song
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GOAL OF CONTEST: Have your team participate in a contest where they get 10 points if they make a call, but 50 points if they make a call that is over 2 minutes long. This way you are motivating them to have meaningful conversations with (ideally) key decision makers.
POSSIBLE PRIZES: Amazon gift card to buy holiday-themed music; Jingle All The Way on DVD or Blu-Ray; The winner’s manager has to wear elf shoes with bells around the office all day (or just fully dress like an elf!)
WHERE TO START: The most popular meeting contest being run with LevelEleven partners is one that rewards participants for face-to-face meetings conducted within the contest timeframe.
Other ideas include a contest that rewards participants for booking future meetings.
DON’T MIS(TLETOE) AN OPPORTUNITY
IDEA: In celebration of the holiday season
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GOAL OF CONTEST: Take out the competition by rewarding participants for scheduling meetings with prospects in your system that are identified as customers of your competition.
POSSIBLE PRIZES: 1-800-flowers gift card
HO-HO-HO-LDING MORE MEETINGS
IDEA: In celebration of the holiday season.
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GOAL OF CONTEST: The participant who can book the most meetings within the contest is the winner!
POSSIBLE PRIZES: Winner’s manager will dress up as Santa and deliver a present to the winner (and smaller presents to the runners-up)
WHERE TO START: The most popular cleanup contest being run with LevelEleven partners is one that rewards participants for cleaning up old opportunities (updating the sales stage to “Closed Lost” with a reason for the closed opportunity).
Other ideas include updating the status of current contacts (no longer there, retired, deceased, etc.), adding account web sites and/or adding competitive presence at an account (if applicable).
SO EASY A CAVEMAN CAN DO IT
IDEA: Based on the tagline for Geico
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GOAL OF CONTEST: Many Salesforce orgs are full of outdated information. Pick the field that you want cleaned up and reward the participant who can clean up the most!
POSSIBLE PRIZES: Winner’s manager will dress up as a caveman for the day; Caveman Food
LEGO THE DEALS
IDEA: After many folks’ favorite childhood toys: Legos
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GOAL OF CONTEST: Dead opportunities existing in the pipeline is an all too common occurrence for sales managers; award participants for closing out the opportunities so that you can present a more accurate pipeline to upper management.
POSSIBLE PRIZES: Lego Shop gift card; The Lego Movie on DVD or Blu-Ray
