Coaching is one of the key tenets of sales performance management. Effective sales coaching boosts seller engagement, increases employee retention, and directly impacts revenue. Additionally, research from Korn Ferry shows that sales teams with consistent coaching achieve higher win rates and higher quota attainment than teams without.
While there’s no denying the value of sales coaching, many organizations struggle to get it right. Whether it’s due to lack of time, undefined strategies, or limited visibility into what’s working, even the most well-intentioned sales leaders can fall short.
The good news? Artificial intelligence is making it easier to deliver effective, personalized, and impactful sales coaching. Keep reading to learn common coaching mistakes and how LevelEleven’s artificial intelligence features can help improve your sales coaching strategy.
Sales coaching is often misinterpreted as feedback. While feedback can be helpful in the moment, it’s typically reactive and focused on the past. Strategic coaching, however, is proactive and focused on the future. It’s about developing potential, not just correcting mistakes.
Other common coaching mistakes include:
Coaching without a clear, personalized strategy won’t get you (or your team) anywhere. That’s where AI comes in!
Employee recognition goes a long way. In fact, a recent study shows that employees are sixty-three percent more likely to stay at their job if they feel recognized for their efforts.
With LevelEleven, it’s easier than ever to celebrate employee wins with our AI-powered Agentforce Award Badge Action. Sales leaders can instantly recognize a team member using natural language prompts within Salesforce. Celebrate a reps’ big deal, strategic meeting, or consistent progress in real time.
Don’t wait until the next review cycle to give your team a pat on the back. A well-timed badge can boost morale and reinforce the right behaviors on the spot.
If you’re investing time and energy into sales coaching, you need to know what’s working.
With Conversion Insights from LevelEleven, you can identify which behaviors are moving the needle for your team. Are certain activities consistently tied to wins? Which coaching strategies are helping reps close deals faster?
With AI-driven insights, you can focus your coaching on what matters and back it up with cold hard evidence.
Sales leaders often struggle to personalize their coaching efforts. Your coaching strategy might have found success with one rep, but that doesn’t mean it will be successful for everyone else. The best coaches know how to adapt their approach and scale it for success.
With LevelEleven’s Agentforce Recommend a Coaching Session Action, you can identify coaching opportunities based on current or historical activity. This AI-powered feature helps sales leaders deliver coaching to the right team members at the right time based on their unique challenges or opportunities.
For high-performing teams, sales coaching is non-negotiable. AI can supercharge your coaching strategy and make it smarter, faster, and more effective.
With tools like LevelEleven’s Agentforce Actions and Conversion Insights, sales leaders can coach with confidence, deliver personalized support at scale, and drive meaningful performance improvements — without adding additional work.
Interested in learning more about Insights for LevelEleven? Request a demo to see our AI-powered features in action.
