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Dreamforce
Sponsoring Dreamforce is like running a marathon. You start planning months ahead of time. You dedicate an enormous amount of time, energy and resources just to make sure everything goes according to plan. As a Dreamforce sponsor, your list of pre-conference tasks consumes you. Things go awry. You fix them. They go awry again. By...
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Whether you’re a Dreamforce newbie or a vet, you can never really prepare yourself for what’s to come. The conference presents a whirlwind of innovation, networking and technology – not to mention the unbelievable keynotes, speaker sessions and exhibitors. But this annual Salesforce event isn’t a cakewalk. In addition to the 150,000 registrants, the event...
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As the head of sales, you are responsible for your team’s sales strategy to bring in revenue post-Dreamforce. In order to make that happen, you need to build a plan that includes attainable sales goals and a bullet-proof execution plan.   In my former life at Salesforce on the partner marketing team, I advised B2B...
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For those heading to Dreamforce this year, we wish you luck. Of course, you’ll need more than just luck. Dreamforce is a whirlwind of keynotes, educational sessions, impressive exhibits and more. To help prepare you for this massive event, we asked our clients, partners and team members for their most vital pieces of Dreamforce advice....
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Less than a month until one of the most exciting times of year: Dreamforce. Hundreds of thousands of people are preparing for San Francisco – including this year’s speakers. We couldn’t be more excited. The list of keynotes is off the charts, featuring global influencers like Mary Barra, Mark Cuban, Melinda Gates, Marc Benioff and...
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Some call it Dreamforce Fog, Dreamforce Exhaustion or even Post-Dreamforce Syndrome (#PDFS). Regardless of what the name should be, many of us are still living in it. I know this, because we’re three business days post-Dreamforce, and fellow sponsors continue to tell me stories that show just how tired you can get from working the world’s largest software conference.  I’m...
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