WHERE TO START: The most popular lead contest being run with LevelEleven partners is one that rewards participants for converting leads.
Don’t stop there, however! Design a contest that rewards the lead response time of your participants, one that rewards participants for generating leads, a contest that is based on prospecting, and/or one that rewards participants for new leads generated when bringing a new product to market.
DELIVERING NEW LEADS
IDEA: To Celebrate Cheese Pizza Day (September 5th)
ALTERNATIVE NAMES: Deep Dishing Out More Leads
GOAL OF CONTEST: Reward participants for the fastest lead response times. Award different tiers of points for how quickly a lead is responded to in order to get your team to respond faster than normal (e.g. 5 points for leads responded to in <8 hours, 3 points 8-24 hours, 1 point >24 hours) .
POSSIBLE PRIZES: A gift card to a popular, local pizzeria; Pizza from a popular, nationally recognized pizza place (e.g. Lou Malnati’s in Chicago); make this a team-based contest and award the winning team a pizza party
MILKING THE LEADS
IDEA: To Celebrate Chocolate Milk Shake Day (September 12th)
GOAL OF CONTEST: Generate as many leads as possible within a chosen amount of time. Try doing a power hour contest in which your team has one hour to create as many leads as possible.
POSSIBLE PRIZES: An office-made milk shake made by the winner’s manager (or company CEO); a gift card to a local diner known for their delicious milkshakes
SEARCHING FOR THE TREASURED LEAD
IDEA: To Celebrate International Talk Like a Pirate Day (September 19th)
GOAL OF CONTEST: To generate as many leads as possible when releasing a new product out to the market. This could even be team oriented, and even industry or niche specific. Most industry’s touched for example. Provide all participants with pirate hats and tattoos, too!
POSSIBLE PRIZES: Buy a treasure chest for the office and stock it with various gifts, big and small for winners to choose from.