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This blog summarizes our white paper: Does CRM Adoption Really Matter? 9 Proven Ways to Improve CRM Adoption and Drive Revenues—Without Driving Salespeople Crazy. Many businesses turn to CRM systems to control costs and revenues, but struggle to extract the value they expect due to low adoption. A recent LinkedIn poll showed 52% of sales...
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Habit is defined as “an acquired behavior pattern regularly followed until it has become almost involuntary.” I once read that it can take 30 days of concerted effort to make something a habit. That’s a pretty powerful idea, actually, that you could push yourself for 30 days to make something a habit. Here is a...
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Every day I talk with a handful of senior sales executives who are responsible for their firm’s use of Salesforce.com. As I assess those conversations, as well as our own company’s use of Salesforce.com — we have about 120 people on our staff using Salesforce every day — I’ve come to identify four key stages...
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I’ve been talking with marketers and sales managers for years about the concept of gamification, sales contests, and competitions and a common question is, “Will this drive a short lived spike in activity, or will it have a lasting impact on our business?” When it comes to the world of sales, many incentive competitions are...
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I recently wrote a blog article where one of the points was how sales contests and gamification can improve adoption of Salesforce.com. Since the sales competition leaderboard reports on on pre-defined actions in your sales CRM system, it requires that the sales team log things correctly to participate. Plus, it can make work more fun!...
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Internal sales contests are a a common strategy to motivate a sales team, and get your employees rallied around a specific activity to drive results. However, all too often they go awry either because it wasn’t setup correctly, or the sales manager didn’t put in the necessary time to make it work. Following is a...
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