Ovum: On The Radar – LevelEleven

Ovum’s recent report, 2013 Trends to Watch: Customer Relationship Management, discusses the importance of the engaged workforce, noting that people are the engine behind the customer adaptive enterprise. CRM tools like LevelEleven help motivate employees to engage with the CRM system, and provide key data points necessary to run today’s social enterprise.

Download Ovum’s On The Radar report about LevelEleven to learn how:

  • Sales contests are a long-time sales management tool that can be even more effective when run within a CRM platform such as salesforce.com®.
  • LevelEleven is a classic productization of an internal function, and was developed to meet a need not provided by the marketplace.
  • LevelEleven’s Compete is a low-risk and potentially high-reward way to add sales contest management capabilities to salesforce.com®.
  • LevelEleven is well positioned for growth due to its core strengths: a “by sales managers, for sales managers” orientation, and an offering built on its mother company’s core expertise – running promotional and loyalty campaigns.