WHERE TO START: The most popular lead contest being run with LevelEleven partners is one that rewards participants for converting leads.
Don’t stop there, however! Design a contest that rewards the lead response time of your participants, one that rewards participants for generating leads, a contest that is based on prospecting, and/or one that rewards participants for new leads generated when bringing anew product to market.
HOLD YOUR LEADS CLOSER, TONY DANZA
IDEA: A play on the often confused lyrics from Tiny Dancer (“Hold me closer, Tiny Dancer”)
GOAL OF THE CONTEST: Reward participants for the fastest lead response times. Award different tiers of points for how quickly a lead is responded to in order to get your team to respond faster than normal (e.g. 5 points for leads responded to in <8 hours, 3 points 8-24 hours, 1 point >24 hours) .
IDEA: To Celebrate Name Your Car Day (October 2nd)
ALTERNATIVE NAMES: MazDA-LEADS, Explore(r) Your Leads, (Buick) Regal Leads
GOAL OF CONTEST: Make this a “power hour” (60 minute) contest and reward whomever has the most number of leads contacted within the hour
POSSIBLE PRIZES: A month of free car washes from a local business
FISHING OUT THE GOOD LEADS
IDEA: To Celebrate National Seafood Month (October)
GOAL OF CONTEST: Generate as many leads as possible within a chosen amount of time. Try doing a power hour contest in which your team has one hour to create as many leads as possible.
POSSIBLE PRIZES: Dinner for two at a local seafood restaurant