WHERE TO START: The most popular lead contest being run with LevelEleven partners is one that rewards participants for converting leads.

Don’t stop there, however!  Design a contest that rewards the lead response time of your participants, one that rewards participants for generating leads, a contest that is based on prospecting, and/or one that rewards participants for new leads generated when bringing anew product to market.

WHERE’S THE LEADS?
IDEA: To celebrate the famous Wendy’s tagline, “Where’s the beef?”

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GOAL OF CONTEST: Run a percent-to-goal contest that awards participants for every lead they generate. Assign goals for each participant based on historical lead creation from the previous month and add 10% to provide them with a stretch goal..

POSSIBLE PRIZES: Wendy’s gift card; Wendy’s catered to the office for the winner, or a team if you run this as a team based contest


THE TURKEY’S ABOUT DONE
IDEA: In Celebration of Thanksgiving

ALTERNATIVE NAMES: Gobble Up Your Leads

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GOAL OF CONTEST: Run a month-long contest that rewards participants for converting leads. Make it extra interesting by awarding additional points halfway through the contest using the Score Adjustment feature or increasing the number of points for converting leads.  For example, during the last half of the competition, make converted leads worth double the amount of points than the first two weeks.

POSSIBLE PRIZES: A turkey delivered to your house for Thanksgiving