WHERE TO START: The most popular cleanup contest being run with LevelEleven partners is one that rewards participants for cleaning up old opportunities (updating the sales stage to “Closed Lost” with a reason for the closed opportunity).
Other ideas include updating the status of current contacts (no longer there, retired, deceased, etc.), adding account web sites and/or adding competitive presence at an account (if applicable).
THE WALKING DEAD (CONTACT CLEAN UP)
IDEA: In celebration of the highest rated cable show, “The Walking Dead”
GOAL OF CONTEST: There is nothing worse than outdated Contacts. Marketing and management send out emails about a new product or another initiative and half of them come back undeliverable. Build a contest in which participants are rewarded for each Contact email address updated during your competition.
CONTACTS AS OLD AS THE COLONISTS
IDEA: In Celebration of Thanksgiving
ALTERNATIVE NAMES: Thanks for Updating your Contacts
GOAL OF CONTEST: Just as bad as Contacts who no longer exist at an Account are Contacts that have incorrect email addresses, titles, etc. Build a contest in which participants are rewarded for each Contact updated during your competition.
POSSIBLE PRIZES: A turkey delivered to your house for Thanksgiving