ON THE ROAD TO SUCCESS
IDEA: To celebrate Book Lover’s Day (August 9th)
ALTERNATIVE NAMES: The Odyssey for (INSERT BEHAVIOR), Great Expectations for (INSERT BEHAVIOR), The Hunger for (INSERT BEHAVIOR) Games, Where the Wild Customers Are
BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3
POSSIBLE PRIZES: Kindle Fire, Amazon Gift Card, Barnes & Noble Gift Card
LET’S SEE S’MORE (INSERT BEHAVIOR) – E.G. LET’S SEE S’MORE SALES
IDEA: To celebrate National S’Mores Day (August 10th)
BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3; IMAGE 4
POSSIBLE PRIZES: S’mores Maker and supplies (marshmallows, graham crackers, and chocolate); Weekend Trip to a Campground
*EXTRA: Buy a s’mores maker for the office and make s’mores for everyone to help launch the contest or at the completion of the contest
I SANK OUR COMPETITOR
IDEA: Based on board game Battleship
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POSSIBLE PRIZES: Dinner on a local river cruise, Electronic Battleship Game, Battleship on DVD
GAME OF THRONES
IDEA: Based on the hit TV Show “Game of Thrones”
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POSSIBLE PRIZES: King’s Chair (a special chair purchased for the winner of the contest; perhaps have the chair move to the winner of the next contest after a set period of time); Game of Thrones 5-Book Boxed Set, Game of Thrones Season 1-3 on Blu-Ray; Game of Thrones coffee mug
TAKING A BITE OUT OF THE COMPETITION
IDEA: Based on the movie “Jaws”
ALTERNATIVE NAMES : Eating Up the Competition; Be the Shark; Shark Tank
BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3
POSSIBLE PRIZES: Jaws on Blu-Ray; Jaws: A Novel; Keep Calm and Swim Fast T-shirt; Ask Me Why I’m Awesome T-shirt; Singing Jaws , Jaws Bottle Opener
YOU’RE IN GOOD HANDS WITH (INSERT YOUR COMPANY’S NAME)
IDEA: Based on the well known Allstate ad tagline, “You’re in Good Hands with Allstate”
BULLETIN BOARD: Insert your company logo
POSSIBLE PRIZES: Spa Gift Card, Pay Winner’s Car Insurance for One Month
WHERE TO START: The most popular lead contest being run with LevelEleven partners is one that rewards participants for converting leads.
Don’t stop there, however! Design a contest that rewards the lead response time of your participants, one that rewards participants for generating leads, a contest that is based on prospecting, and/or one that rewards participants for new leads generated when bringing a new product to market.
I SCREAM, YOU SCREAM, WE ALL SCREAM TO CONVERT LEADS
IDEA: To celebrate National Ice Cream Sandwich Day (August 2nd)
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GOAL OF CONTEST: Base a contest on the participant who can convert the most leads
POSSIBLE PRIZES: Cold Stone Creamery Gift Card or local ice cream establishment (give ice cream sandwiches for everyone to help launch the contest or at the completion of the contest and awarding of the gift card to the winner)
I FEEL THE NEED – THE NEED FOR LEADS
IDEA: Based on the famous line from “Top Gun”, “I feel the need – the need for speed!”
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GOAL OF CONTEST: Leaders, whether generated from the web, conferences, or outbound business development efforts have a limited lifespan. The more time that passes the less likely the prospect is to engage. This contest focuses on lead response time (e.g. award 10 points for leads responded to in <4 hours, 5 points for leads responded to in 4-8 hours, and 1 point for leads responded to in >8 hours)
POSSIBLE PRIZES: Luxury car rental for a weekend (Avis, Budget, Hertz); Top Gun on Blu-Ray, Need for Speed Video Game
DON’T LET THE SUN GO DOWN ON THE LEADS
IDEA: Based on the hit song, “Don’t Let the Sun Go Down on Me”
BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3
GOAL OF CONTEST: Leads, whether generated from the web, conferences, or outbound business development efforts have a limited lifespan. The more time that passes the less likely the prospect is to engage. This contest focuses on lead response time (e.g. award 10 points for leads responded to in <4 hours, 5 points for leads responded to in 4-8 hours, and 1 point for leads responded to in >8 hours)
POSSIBLE PRIZES: Sunglass Hut Gift Card, Personalized Sombrero
WHERE TO START: The most popular call contest being run with LevelEleven partners is one that rewards participants for closing deals. Closing deal contests are often based on total $$ brought in during the contest timeframe, % to goal for the respective timeframe or sometimes even the number of new sales closed during the contest timeframe.
SELL MAS
IDEA: Based on the famous Taco Bell ad tagline, “Live Mas”
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GOAL OF CONTEST: The participant with the highest % to goal during the contest wins
POSSIBLE PRIZES: Restaurant gift certificate to a local Mexican restaurant; if running a team contest, have a Mexican fiesta for the winning team; Personalized Maracas for the winning team members
THE U.S. (U SELL) OPEN
IDEA: To celebrate U.S. Open Tennis Tournament
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GOAL OF CONTEST: The participant or team with the highest % to goal during the contest wins
POSSIBLE PRIZES: Custom Bobblehead of the winner playing tennis; Custom-engraved tennis balls; The Open Book: Celebrating 40 Years of America’s Grand Slam; Tabletop Ping Pong
WHERE TO START: The most popular opportunity contest being run with LevelEleven partners is one that rewards participants for stage progression; motivate your folks to move their opportunities a step closer to a “win”.
Other ideas include a contest that rewards participants for new opportunities added during the contest timeframe, a contest that is based on prospecting, rewarding participants for adding a competitive presence (if applicable) to an opportunity, or one that rewards participants for new opportunities generated supporting a new product you are bringing to market.
MOVE IT OR LOSE IT
IDEA: Driving Opportunity Creation on New Products
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GOAL OF CONTEST: The gap between a new product launch and when the sales team starts selling it consistently depends on how long it takes to get social validation in the form of market reaction. This competition drives opportunity creation on new products to get your reps comfortable selling it sooner.
POSSIBLE PRIZES: 3-Month Gym Membership
THROWING OUT THE FIRST PITCH
IDEA: Driving More Pitches
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GOAL OF CONTEST: Qualifying, is one thing; actually getting in front of prospects and having a discussion to uncover their needs and presenting your solution is another. This contest is about driving more pitches.
POSSIBLE PRIZES: Tickets to an MLB game (if you do not have a MLB team in your area, provide the winner with a Ticketmaster gift card); MLB Jersey of the Winner’s Favorite Player
WHERE TO START: The most popular contact contests being run with LevelEleven partners is one that rewards participants for adding new contacts into Salesforce.
SAY ‘HELLO’ TO MY LITTLE FRIEND
IDEA: Based on the famous line from Scarface, “Say Hello to My Little Friend”
BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3
GOAL OF CONTEST: Contacts come and go and the easiest way to lose a customer is if you rely upon one key contact and no one else at an organization. Reward participants for building additional relationships within an organization.
POSSIBLE PRIZES: Scarface on DVD, The Ultimate Gangster Collection on DVD, Best Buy gift card or cell phone accessory store gift certificate (Android/Apple store gift card)
WHY CAN’T WE BE FRIENDS?
IDEA: Building Additional Relationships at Current Accounts
BULLETIN BOARD: IMAGE 1; IMAGE 2; IMAGE 3; IMAGE 4; IMAGE 5
GOAL OF CONTEST: Contacts come and go and the easiest way to lose a customer is if you rely upon one key contact and no one else at an organization. Reward participants for building additional relationships within an organization.
POSSIBLE PRIZES: Lunch for you and three of your favorite colleagues
WHERE TO START: The most popular call contest being run with LevelEleven partners is one that rewards participants for talk time.
Other ideas include a contest that rewards participants for the number of calls made each day and/or call blitzes which are run for a short amount of time (e.g. one hour or a “power hour”).
ONLY YOU CAN PREVENT THE COMPETITION
IDEA: Based on the famous ad tagline, “Only you can prevent forest fires”
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GOAL OF CONTEST: Your competition is out there…whether meeting F2F or via the phone with your customers. Motivate your team to make more appointments so that they can take out your competition.
POSSIBLE PRIZES: Smokey the Bear Bobblehead, Smokey the Bear Golf Headcover
THE FAST & FURIOUS OF CALLS
IDEA: Based on the hit movie, “The Fast & Furious”
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GOAL OF CONTEST: Many companies have a metric for an expected number of calls made daily. Build a % to goal competition based on the number of expected calls for a week/month.
POSSIBLE PRIZES: Racing Camp; Race Car for the Office; Fast & Furious Blu-Ray Box Set; Fast & Furious Die-Cast Vehicles
WHERE TO START: The most popular meeting contest being run with LevelEleven partners is one that rewards participants for face-to-face meetings conducted within the contest timeframe.
Other ideas include a contest that rewards participants for booking future meetings.
ONLY YOU CAN PREVENT THE COMPETITION
IDEA: Based on the famous ad tagline, “Only you can prevent forest fires”
BULLETIN BOARD: IMAGE 1; IMAGE 2
GOAL OF CONTEST: Your competition is out there…whether meeting F2F or via the phone with your customers. Motivate your team to schedule more F2F meetings so that they can take out your competition.
POSSIBLE PRIZES: Smokey the Bear Bobblehead, Smokey the Bear Golf Headcover
FACE/OFF
IDEA: Based on the cheesy movie, “Face/Off”
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GOAL OF CONTEST: A team-based competition, put together your team members into teams of two and have each team compete to see who can schedule (or conduct) the most F2F meetings. NOTE: Select teams by matching the top participant with the lowest participant in your last contest, second place with second lowest, etc.
POSSIBLE PRIZES: Team Outing for the Winning Team (Bowling, Whirley Ball, Miniature Golf, Paintball)
WHERE TO START: The most popular cleanup contest being run with LevelEleven partners is one that rewards participants for cleaning up old opportunities (updating the sales stage to “Closed Lost” with a reason for the closed opportunity).
Other ideas include updating the status of current contacts (no longer there, retired, deceased, etc.), adding account web sites and/or adding competitive presence at an account (if applicable).
FLUSHING THE PIPELINE
IDEA: Clean-up of Outdated/Bad Data in Salesforce
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GOAL OF CONTEST: Salespeople don’t like to admit defeat, but every now and then the pipeline collects old opportunities. This contest has reps either advance them to the next sales stage or close them out.
POSSIBLE PRIZES: Molly Maids service, Landscaping Services or Lawn Service at the Winner’s House
SUMMER CLEANUP
IDEA: To celebrate National Simplify Your Life Week (first week of August)
ALTERNATIVE NAMES: Simplifying Salesforce, Simply Salesforce, Summer Cleanup
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GOAL OF CONTEST: Marketing, Customer Success, and other teams rely on up-to-date information in Salesforce. Reward points for participants updating records in Salesforce such as email and phone number.
POSSIBLE PRIZES: Dinner Delivered to the Winner’s House for a Week, Molly Maids Service, Simplify Your Life Book
