WHERE TO START: Launching a new product?  Run a contest that rewards the participant for every conversation that includes the new product being introduced. 

Other ideas include a contest that rewards participants for every new activity created during the contest timeframe.

Celebrate Spring
NAME: Activities are a Bloomin’
POSSIBLE PRIZES: ½ day or full day off (include a catered lunch to enjoy at the park if your budget allows); if running a team contest, the winning team gets a ½ day off and catered lunch at the park