WHERE TO START: The most popular lead contest being run with LevelEleven partners is one that rewards participants for converting leads.
Don’t stop there, however! Design a contest that rewards the lead response time of your participants, one that rewards participants for generating leads, a contest that is based on prospecting, and/or one that rewards participants for new leads generated when bringing a new product to market.
THERE’S AN OPP FOR THAT
IDEA: A play on words of Apple’s, “There’s an app for that”
BULLETIN BOARD: IMAGE
GOAL OF CONTEST: Create a contest that rewards participants for converting leads into opportunities. The participant who has converted the most leads into an opportunity wins!
POSSIBLE PRIZES: Apple gift card
CONVERT IT IN A JIF(FY)
IDEA: To celebrate National Peanut Butter Lover’s Day (March 1st)
GOAL OF CONTEST: Run an individual based contest that awards participants based upon who can convert the most leads to opportunities in a specific timeframe. The person with the most converted leads wins.
POSSIBLE PRIZES: Four peanut butter flavors of the winner’s choice from http://ilovepeanutbutter.com/; if running a team-based competition, the President of the company will make peanut butter and jelly sandwiches (and accompaniments) for the winning team