WHERE TO START: Launching a new product?  Run a contest that rewards the participant for every conversation that includes the new product being introduced. 

Other ideas include a contest that rewards participants for every new activity created during the contest timeframe.

Logging Events in Salesforce
NAME: The Main Event
BULLETIN BOARD IMAGE
POSSIBLE PRIZES: Event tickets of the winner’s choice (or Ticketmaster gift card) 

Logging Events in Salesforce
NAME: A Hard Day’s Night
BULLETIN BOARD IMAGE
POSSIBLE PRIZES: Event tickets of the winner’s choice (or Ticketmaster gift card)