WHERE TO START: The most popular opportunity contest being run with LevelEleven partners is one that rewards participants for stage progression; motivate your folks to move their opportunities a step closer to a “win”.
Other ideas include a contest that rewards participants for new opportunities added during the contest timeframe, a contest that is based on prospecting, rewarding participants for adding a competitive presence (if applicable) to an opportunity, or one that rewards participants for new opportunities generated supporting a new product you are bringing to market.
OPPORTUNITIES, AUSTRALIAN FOR DOLLARS
IDEA: A play on words from the famous tagline for Foster’s Beer: “Fosters, Australian for Beer”
GOAL OF CONTEST: Make this a team-based contest to foster collaboration and excitement over creating opportunities.
POSSIBLE PRIZES: Drinks and appetizers for the winning team, Outback Steakhouse gift card
OUT WITH THE OLD…
IDEA: Clean up Salesforce for 2015 with a contest
BULLETIN BOARD: IMAGE
GOAL OF CONTEST: Dead opportunities existing in the pipeline is an all too common occurrence for sales managers; award participants for closing out the opportunities so that you can present a more accurate pipeline to upper management.
NEW YEAR, NEW OPPORTUNITIES
IDEA: Contest around adding opportunities discovered at the end of last year.
CHANNEL11 WAV FILES: “New Year’s Day” (U2)
GOAL OF CONTEST: It’s a new quarter, a new calendar year, and potentially a new fiscal year. Don’t let the first few weeks of the year go to waste with people coming out of vacation mode, go strong with a contest rewarding participants for adding new opportunities into Salesforce.
POSSIBLE PRIZES: Bottle of champagne, Gym membership
YOU’RE SO MONEY
IDEA: Based on famous line from “Swingers” (“You’re so money and you don’t even know it”)
CHANNEL11 WAV FILE: “You’re so money…”
GOAL OF CONTEST: Run an individual based contest that awards points based upon creating qualified opportunities. Run this contest for two weeks, the person with the highest dollar amount of qualified opportunities wins.
POSSIBLE PRIZES: “Swingers” on Blu-Ray; $XX in chips to be used at a local casino; “You’re So Money” banner to hang in the winner’s workspace