WHERE TO START: The most popular lead contest being run with LevelEleven partners is one that rewards participants for converting leads.
Don’t stop there, however! Design a contest that rewards the lead response time of your participants, one that rewards participants for generating leads, a contest that is based on prospecting, and/or one that rewards participants for new leads generated when bringing a new product to market.
THE BREAKFAST CLUB
IDEA: In celebration of the amazing John Hughes movie
CHANNEL11 WAV FILES: “Don’t mess with the bull, you’ll get the horns.”
GOAL OF CONTEST: Designed to be a team contest, reward participants for the fastest lead response times. Award different tiers of points for how quickly a lead is responded to (e.g. 5 points for a lead responded to in <8 hours, 3 points 8-24 hours, or 1 point >24 hours).
POSSIBLE PRIZES: Breakfast for the winning team, “Breakfast Club” on Blu-Ray
HOW DO YOU SPELL SUCCESS? L-E-A-D-S
IDEA: A play on words from the famous tagline for Rolaids: “How do you spell relief? R-O-L-A-I-D-S”
CHANNEL11 WAV FILES: “Here I come to save the day” (Mighty Mouse)
GOAL OF CONTEST: Who can create the most leads in the first month of the year? Award points for adding leads, and then award double the points if that lead is converted to an opportunity
POSSIBLE PRIZES: Lunch for Team on Boss, Board Game of the winner’s choice
SCORE A PIECE OF THE PIE
IDEA: To celebrate National Pie Day on January 23rd
ALTERNATIVE NAMES: As American as Apple Pie; Not Just a Pie in the Sky
CHANNEL11 WAV FILES: “Ooh, floor pie.” (Homer Simpson)
GOAL OF CONTEST: Run an individual based contest that awards participants based upon who can convert the most leads to opportunities in a specific timeframe. The person with the most converted leads wins.