Competition can help you identify which levers will create the greatest impact in terms of getting your team to generate more revenue. 

Start with a few critical sales and/or marketing behaviors that you’re questioning. For example, maybe you’re not sure if getting your team to follow up on a certain marketing campaign or motivating them to book more demos will really amp up business. Or both. 

Build a short, careful competition around each of these behaviors, and see what happens. Try out a few additional behaviors, too. Once you see the results of getting your team to do more of each behavior, it’ll be clearer which levers you should have them focusing on. 

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