WHERE TO START: The most popular cleanup contest being run with LevelEleven partners is one that rewards participants for cleaning up old opportunities (updating the sales stage to “Closed Lost” with a reason for the closed opportunity).
Other ideas include updating the status of current contacts (no longer there, retired, deceased, etc.), adding account web sites and/or adding competitive presence at an account (if applicable).
IDEA: Keep your Salesforce org clean to help all departments utilizing Salesforce
GOAL OF CONTEST: There is nothing more frustrating for Marketing than contacts that have incorrect email addresses, titles, etc. Build a contest in which participants are rewarded for each contact updated during your competition.
POSSIBLE PRIZES: Maid service